The 3 Biggest Marketing Mistakes Estate Agents Make (with Kirsty Franks)

Too many estate agents take a scattergun approach to marketing—and it’s costing them instructions.In this episode, I’m joined by Kirsty Franks, Founder of Frank Marketing and Fractional Group Marketing Director at The Property Franchise Group, to uncover what actually works for self-employed agents in today’s market.You’ll discover:Why most marketing budgets are wasted (and where to spend instead)How to build a brand that makes you stand out locallyThe role social media really plays in getting instructionsOffline strategies that still work in 20253 practical marketing actions you can take today for better resultsIf you want to win more instructions without burning cash on random marketing tactics, this episode is for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com