EPISODE · Jan 8, 2007 · 1H 4M
The 3 Essential Components Of Marketing
from Copy That Sells Podcast · host Edward Santosh
This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 3 Essential Components Of Marketing How are you guys doing? This is my 3rd podcast of this month. As I am slowly drowning in my copy projects, I am finding it little bit difficult to be regular. But I promise to do atleast 3 podcasts a week for you. Let me dive right into todays issue. By the end of the podcast you can identify what you are doing wrong with your marketing materials. 1. Weak Headline: Weak and wimpy headlines are a sure recipe to get your stuff thrown into the garbage. Add emotions, talk to their problems and hit it where it hurts most to get the prospects read the rest. 2. Wimpy Copy: If all you talk about you in your letter, do you think your prospects gonna care ? Think about it. They are already drooling with so many problems and things to handle, they simply don't have the time to read about your achievements and the awards you won. 3. Wobbling Offer: If you are lucky to get your materials read, thank goodness, if you have an wobbling offer which is not clear what you bring to the table and what needs to be done next, let me put it mildly. You are DOOMED. Thinks about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letters, opt-in+pages Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments
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The 3 Essential Components Of Marketing
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