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EPISODE · Jan 8, 2007 · 1H 4M

The 3 Essential Components Of Marketing

from Copy That Sells Podcast · host Edward Santosh

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: The 3 Essential Components Of Marketing How are you guys doing? This is my 3rd podcast of this month. As I am slowly drowning in my copy projects, I am finding it little bit difficult to be regular. But I promise to do atleast 3 podcasts a week for you. Let me dive right into todays issue. By the end of the podcast you can identify what you are doing wrong with your marketing materials. 1. Weak Headline: Weak and wimpy headlines are a sure recipe to get your stuff thrown into the garbage. Add emotions, talk to their problems and hit it where it hurts most to get the prospects read the rest. 2. Wimpy Copy: If all you talk about you in your letter, do you think your prospects gonna care ? Think about it. They are already drooling with so many problems and things to handle, they simply don't have the time to read about your achievements and the awards you won. 3. Wobbling Offer: If you are lucky to get your materials read, thank goodness, if you have an wobbling offer which is not clear what you bring to the table and what needs to be done next, let me put it mildly. You are DOOMED. Thinks about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letters, opt-in+pages Backflip  BlinkBits  Blinklist  blogmarks  Buddymarks  CiteUlike  Connotea  del.icio.us  de.lirio.us  digg  FeedMarker  Feed Me Links!  Furl  Give a Link  Gravee  Hyperlinkomatic  igooi  kinja  Lilisto  Linkagogo  Linkroll  looklater  Magnolia  maple  MesFavs  netvouz  Newsvine  Raw Sugar  reddit  Rojo  Scuttle  Segnalo  Shadows  Simpy  Spurl  Squidoo  tagtooga  Tailrank  Technorati  unalog  Wink  wists  Yahoo My Web  zurpy  co.mments

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