The 3 key characteristics of traditional media and the 3 benefits of digital, and which one to use in your pr plan.

Get Noticed! Send a text.Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.Digital - speed, universality, attributionTraditional - authority, perspective, circulationAudience - internal, partners, externalOutcomes sought & formula's to be applied.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/