EPISODE · Jun 13, 2022 · 11 MIN
The 3-Phase Bonafide Framework
from More Than A Brand: CX Podcast
We’re here to help you in the DEI spaces to show up authentically at these corporations so that you are able to fight for the rights of others to be able to show up as themselves. That’s why we’ve developed the Bonafide Framework.In Phase 1, we Remove The Façade. We solidify your brand and your values and do competitor research to find where you can stand out. We dig into your target audience because if you’re selling to everybody, you’re selling to nobody.In Phase 2, we Work The Crowd. We create the visuals that get the crowd worked up as they’re standing on your website, on your social media, on your pamphlets. When people like what they see, they’ll be enticed. In Phase 3, Curb Appeal, we build the website and pull it all together. We create the curb appeal so people are willing to knock on your door to get your help.We’re here to help you step into those corporate spaces by building a brand that’s more than a brand. It encompasses everything you stand for, everything you’ve built your business on, and your goals.Choosing not to fix your brand is choosing not to be there to help those people that need it by changing the culture in those corporate spaces.Hit me up on IG at fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production
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The 3-Phase Bonafide Framework
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