EPISODE · Jan 22, 2025 · 10 MIN
The 30-3 Rule: Capturing and Keeping Attention in Social Care
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. Don't just guess, know what works. Sign up now at bsquared.media/newsletter and let's build loyalty together. --The 30-3 Rule, which originated as a sales tool, is all about making a strong first impression and keeping the conversation dynamic and engaging. But here's a secret. It's just as effective in social media customer care as it is in sales. The 30-3 Rule is such a simple, yet effective way to rethink your social care strategy. And I’m breaking down how your teams can use it for social media customer care.If you're managing social interactions, whether they're questions, complaints, or even compliments, applying the 30-3 rule can transform how you connect with your audience. And the best part? No one is doing this - so it will make your brand standout! [00:26] Introducing the 30-3 Rule[02:08] Bart Berkey on the 30 - 3 Rule[02:50] Nailing the First 30 Seconds[05:22] Engaging Every Three Minutes[06:36] Delivering the Unexpected[08:16] Why the 30-3 Rule Works[09:46] Conclusion and Final ThoughtsResourcesJay Baer’s Report - Time to Win https://www.thetimetowin.com/Brooke Sellas- Conversations that Connect https://bsquared.media/conversations-that-connect-book/
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The 30-3 Rule: Capturing and Keeping Attention in Social Care
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