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The 30:30:30 Lie episode artwork

Jun 4, 2026 9 min

The 30:30:30 Lie

from Plating Profit Hosted by Steven Bonin

Somewhere along the way, somebody decided that every food and beverage business should run the same numbers. 30% food cost. 30% labour. 30% operating expenses. 10% profit. It gets taught in culinary schools. It gets repeated by accountants. It gets passed around like gospel at industry events by people who should know better. And for a lot of operators, it becomes the measuring stick they hold their entire business against — month after month, year after year — wondering why they can never quite hit it. Here's what I want to tell you: the problem isn't your business. The problem is the ruler you're using. That's what Episode 02 is about. New episodes every two weeks Free P.R.O.F.I.T. Diagnosis: thechefplus.com Substack: platingprofit.substack.com Spotify: https://tinyurl.com/platingprofits YouTube: @platingprofits

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The 30:30:30 Lie

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Turning Profit Pete and Heather Reese Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com ( https://turningprofit.com/ ). Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate investment business. Be sure to give us a follow, so you never miss an episode! Trading Psychology: The Think Profit Podcast Hugh Kimura & Walter Peters Walter Peters and Hugh Kimura help you upgrade your trading psychology by providing the latest tools, techniques and strategies to develop a high performance trading mindset. Learn what is working for them and other traders, in real-life trading. The Mobile Workforce Podcast By FOUNDATION Software The Mobile Workforce Podcast is centered around conversations with experts who have been where you are and have made it to the other side. Each week, our trailblazing guests share their experiences to inspire change, challenge the status quo and share what it takes to travel the road to profitability while managing a remote workforce. If you are looking to improve your operational efficiency and champion processes that maximize profit, these conversations will lead you and your team to the cutting edge. Brought to you by Foundation Software

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This episode is 9 minutes long.

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This episode was published on June 4, 2026.

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