EPISODE · Mar 22, 2026 · 16 MIN
The $350K Event Pricing Trap EP #396
from The Den Lennie Show · host Den Lennie
If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage?In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work.You will learn:• Why day rate pricing limits revenue • The difference between a cameraman's thinking and a business owner's thinking • Why event footage becomes a long-term marketing asset • The pricing benchmark used by high-performing production companiesIf you want to stop underpricing your work and position your company as a premium provider, this episode will change how you think about event pricing.Subscribe so you never miss an episode.Learn about the VBA Elite Boardroom here: https://denlennie.com/mentoringMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie
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What this episode covers
If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage? In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work. You will learn: • Why day rate pricing limits revenue • The difference between a cameraman's thinking and a business owner's thinking • Why event footage becomes a long-term marketing asset • The pricing benchmark used by high-pe...
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The $350K Event Pricing Trap EP #396
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