The 4 Biggest Wholesale Pitching Mistakes (& How to Fix Them) | Episode 104

This Might Be Why Your Wholesale Pitches Aren’t Converting…Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them.With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting.In today’s chat, I’m sharing:The biggest mistakes I see brands making in their pitchesWhat to do instead to actually get a buyer's attentionHow to tailor your pitch (without rewriting it from scratch every time)Why NOT following up is killing your wholesale strategyAnd a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies.Let’s make your pitching process faster, better, and way more effective.Here’s what you’ll learn in this episode:Why buyers can spot a copy/paste template a mile awayHow to stop making your pitch all about youThe structure that makes your pitch skimmable and clearHow many follow-ups you actually need to be sendingThe biggest mindset shift you need to pitch like a proHow to know when to let a dream retailer go (yep, really)Mentioned Resources:Grab the Buyerside Pitch Kit HEREEnjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]