EPISODE · Apr 29, 2026 · 45 MIN

The 4 P's of Marketing: Pricing

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.

Episode metadata supplied by the publisher feed · Published Apr 29, 2026

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The 4 P's of Marketing: Pricing

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This episode was published on April 29, 2026.

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