The 4 Question Go To Market Framework

In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market - The most used and abused term in business The 5 Areas where Companies Fail in Go To Market 8:55 - 9:53 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc TheMoveBook.com download the free assessment Problem/Market Fit, Product/Market Fit, Platform/Market Fit Don't let the bad customers make you miss the train 15:31 - 16:39 Better Help: Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health. Going through the Five Valleys of Death Growing through Mergers and Acquisition DM Sangram to get a signed copy! The killer ability is getting your customers to be able to DO something Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.