The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  In this episode of the B2B Lead Gen…