EPISODE · May 18, 2026 · 11 MIN
The 4 Types of Decision Makers 024
from Words That Work: Sales & Marketing Success For Coaches/Consultants
Why do some people buy immediately while others need weeks or months before making a decision? In this episode, we break down the four types of decision makers and how understanding them can completely change the way you sell, market, and communicate. You'll learn the difference between shotguns, builders, collectors, and pathfinders, and why each type responds differently to your sales process. We also talk about the mistake many coaches make by only selling in the way they personally like to buy. When you understand how different people make decisions, you can create a business that makes it easier for more people to move forward with confidence. This episode is practical, simple, and incredibly helpful if you want more effective sales conversations without feeling pushy or fake. If you want help with getting more leads, here are some ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review
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The 4 Types of Decision Makers 024
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