The $400K Launch (And What Actually Made It Work) with Melissa Litchfield

📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield Media Co.Melissa's crafting client tested the same 2-day workshop at $7, $17, and $27. The cheaper price brought in 4X more people, but converted at less than 1%. The $27 ticket? Only 454 sales, but a 6% conversion rate to their $6-8K program and $400K in total revenue. This episode breaks down what actually moves the needle when you're scaling with paid ads.In this episode:Why spending $146 to acquire a $27 ticket was the right move (and how quality beats quantity every time)The exact conversion rates from cold traffic → paid workshop → $6-8K high-ticket programWhy SLO funnels aren't "set and forget" and the truth about break-even that nobody talks aboutWhat Melissa's doubling down on next: going back to the $27 price point with an order bump after months of testingAbout Melissa Litchfield: Melissa is the founder of Litchfield Mediaco, where she's spent the last 10 years proving that small businesses can compete with big players, they just need the right marketing strategy. She specializes in conversion rate optimization and paid traffic for course creators and digital product sellers, and has been running ads for this crafting client since 2022.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz  Need a funnel expert to review your setup? Book a Funnel Assessment Call More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Melissa Litchfield:Instagram: @litchfieldmediacoAd Traffic School (Membership) → https://litchfieldmedia.org/ad-traffic-school Free Training: Get Your Business Portfolio Ad-Ready in 48 Hours → https://litchfieldmedia.org/roadworthy