Per My Last Promo

How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic)Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to discovering which creative hooks actually converted, she breaks down the real numbers, what worked, what didn't, and the three specific tests she's running next.In this episode:- Two reel hooks outperformed static images for lead generation- First sale came within 4 hours of turning on ads, but cost per lead increased after day 2-3 -What I'm testing nextAbout Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who previously ran an ads agency from 2019-2021. That experience showed her that the real difference between successful and unsuccessful campaigns wasn't the ads themselves—it was the backend funnel and conversion optimization. Now she focuses on helping clients optimize their funnels and uses herself as a guinea pig for ongoing experiments.🔗 LINKS & RESOURCES:More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmm

📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer)Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creative testing, audience targeting, and a proven funnel turned a $37 workshop into a profitable lead generation machine that feeds a $497 course. This case study proves that live workshops in niche markets can convert cold traffic profitably when the fundamentals are dialed in.In this episode:- 451 workshop registrations at $37 each generated $17,589 in revenue from a combination of warm and cold audiences, with cold audiences converting profitably for the first time- Lead costs in the quilting niche averaged just $0.90, proving that arts-based businesses are significantly under-marketed and offer incredible opportunities for profitable ad campaigns- The winning strategy evolved over three launches, starting with warm audience only, then testing cold audiences with limited creative, and finally scaling with custom ad creative that outperformed organic posts- What they're testing next: Increasing daily lead magnet ad spend from $30 to $45 to grow warm audiences more aggressively, allocating most cold audience budget to proven audiences while testing new segments with smaller budgets, and creating even more ad variations to find top performersAbout Kwadwo: Kwadwo is a Facebook and Instagram ads strategist who specializes in helping course creators and educators run profitable ad campaigns. He's the host of the Art of Online Business Podcast, where he shares what's working in Meta ads right now and interviews course creators about their ad strategies and funnels.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Kwadwo:Podcast: Art of Online Business (available on all audio platforms and YouTube) https://theartofonlinebusiness.com/Ad Audit: https://quayjo.thrivecart.com/audit

How I 85% increased launch revenue with 100 fewer subscribers by testing messaging angles and new upsell in REAL-TIMEDanielle pulls back the curtain on her recent launch of The Opt-In That Pays Off program, sharing how she nearly doubled her previous launch results despite having a smaller email list. This wasn't a typical rinse-and-repeat launch—it was a testing ground for messaging angles, upsells, and conversion optimization strategies that she could later scale with ads and evergreen funnels.In this episode:- Testing messaging angles daily and making real-time tweaks based on email click data and Hotjar heatmaps, she increased revenue 85%, boosted average order value 70%, improved upsell rate 49%, and lifted conversion rate 21%- The upsell that worked vs. the one that flopped-Problem-aware vs. solution-aware messaging pivot-Testing live cohort pricing and ads angles for evergreenAbout Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who has been in business for over 8 years. As a former ads manager, she specializes in helping coaches and course creators diagnose and fix their funnels using data-driven strategies. 🔗 LINKS & RESOURCES:Want to know why YOUR freebie isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/leadquizNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmm

📥 Grab the Frontline Playbook: What's Sheri Moist testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow astrology-guided timing took a webinar conversion from 7% to 50%Sheri Moise, business astrologer and strategist, shares how she helped a client transform their webinar performance by aligning launch timing and messaging with astrological cycles. After a disappointing Wednesday webinar that converted at less than half the client's normal rate, Sheri adjusted the messaging for Saturday's webinar based on shifting moon and Mars energies, resulting in a 50% conversion rate.In this episode:- How the same webinar went from underperforming (half of normal conversions) to 50% conversion in just 3 days by adjusting messaging to match collective astrological energies- Why 18-month marketing cycles (North Node shifts) predict buyer behavior better than past launch data, including the shift from "course craze" (2020 Gemini) to "quick wins" (2024-25 Aries) to the current "wise buyer" era (2025-26 Pisces)- The upcoming August 2026 shift to Aquarius energy will favor "guide by your side" models over traditional guru-led courses, with buyers taking longer to decide but having lower refund rates- What Sheri's testing next: Launching her Success Planet system slowly with simple Google Docs and testing piece by piece rather than building everything upfront, aligned with the slower, steadier energy of 2026About Sheri Moise: Sheri is a business astrologer and strategist who combines corporate sales and marketing experience with astrological insights to help entrepreneurs optimize their launch timing and messaging. She specializes in using 18-month marketing cycles and planetary transits to guide everything from launch windows to daily email strategy, helping clients move from "hoping" to strategic confidence.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostNeed a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/callMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Connect with Sheri Moise:Website: https://sherimoise.com/

📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextTony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative testing. This case study reveals the critical levers that move the needle when running paid traffic to evergreen funnels.In this episode:How mobile-first optimization and tightening the lead magnet-to-tripwire connection increased conversions without changing the core offerWhy audience targeting is dead and your ad creative is now your targeting—plus how to use problem-only content (no CTA) to attract higher-intent leadsThe data tracking system that made optimization possible: a simple weekly spreadsheet pulling from Meta, Kit, and Google Analytics to track the full funnel from lead to upsell What they're testing next: Continuing to experiment with order bump pricing and positioning, plus scaling with avatar-specific creative that speaks to different audience segmentsAbout Tony: Tony runs Intentional Spark, an ads agency that focuses on conversion-driven campaigns across Meta and other platforms. Unlike agencies that only optimize for leads or engagement, Tony's team takes a holistic approach, working on funnel structure, offer optimization, and ad creative because they know ads only work as well as the entire system behind them.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almostMore from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Tony:Website: intentionalspark.comFree Resource: Landing Page Blueprint (opt-in to get on their weekly newsletter + monthly workshops): https://www.intentionalspark.com/perfect-landing-page-blueprint

You've seen the hot takes: "Lead magnets are dead!" Usually followed by someone selling you a $27 tripwire instead.But if lead magnets are so dead, why are successful business owners still using them? Why are my clients still getting immediate sales from them across 15+ niches and price points from $47 to $5K?In this solo episode, I'm breaking down:Why the "lead magnets are dead" narrative is misleading (and what part of it is actually true)What changed between 2010-2022 vs. the discerning buyer era we're in nowThe real reason your lead magnet isn't converting (hint: it's not the format)Why a 20-page guide I created flopped, and what I learned from hiring an expert who steered me wrongHow lead magnets need to work in 2025+ to prime people for purchase instead of just collecting emailsThe strategic framework that's gotten clients sales within a month across different audience sizes, niches, and offer typesThis isn't about format (PDF vs. quiz vs. video). It's about understanding the evolved buyer journey and reverse-engineering from your offer's price point, your audience's skepticism level, and the gap between passive consumption and active purchasing.If you've spent hours creating lead magnets that sit unused, or if you've started to resent your freebie because nobody's booking calls, this episode will shift how you think about the entry point to your business.Resources mentioned:Free Quiz: The Freebie-to-Buy Gap Quiz (diagnose exactly where you're losing buyers) -https://danielleklemm.com/leadquiz/

📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/nextHow a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield Media Co.Melissa's crafting client tested the same 2-day workshop at $7, $17, and $27. The cheaper price brought in 4X more people, but converted at less than 1%. The $27 ticket? Only 454 sales, but a 6% conversion rate to their $6-8K program and $400K in total revenue. This episode breaks down what actually moves the needle when you're scaling with paid ads.In this episode:Why spending $146 to acquire a $27 ticket was the right move (and how quality beats quantity every time)The exact conversion rates from cold traffic → paid workshop → $6-8K high-ticket programWhy SLO funnels aren't "set and forget" and the truth about break-even that nobody talks aboutWhat Melissa's doubling down on next: going back to the $27 price point with an order bump after months of testingAbout Melissa Litchfield: Melissa is the founder of Litchfield Mediaco, where she's spent the last 10 years proving that small businesses can compete with big players, they just need the right marketing strategy. She specializes in conversion rate optimization and paid traffic for course creators and digital product sellers, and has been running ads for this crafting client since 2022.🔗 LINKS & RESOURCES:Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz  Need a funnel expert to review your setup? Book a Funnel Assessment Call More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:Website: https://danielleklemm.com/ Instagram: @danielleklemmmConnect with Melissa Litchfield:Instagram: @litchfieldmediacoAd Traffic School (Membership) → https://litchfieldmedia.org/ad-traffic-school Free Training: Get Your Business Portfolio Ad-Ready in 48 Hours → https://litchfieldmedia.org/roadworthy

Welcome to the new season Per My Last Promo, the marketing podcast where we skip the bios and go straight to the receipts.Every episode showcases a verified result or client win from the last year, plus the behind-the-scenes strategy you'd normally have to pay to access. This is frontline intel from people actually running campaigns right now.First episode drops in. February :)

If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp

After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready. The sales page is live. The course content is prepped. The launch is (mostly) mapped out. So why does it feel so strange to be done? In this Growth Diaries episode, I’m sharing what it actually took to get this program to the finish line and what I didn’t expect to feel once I got there. From rebuilding the offer structure, to the pressure of making your own sales page the example, to the emotional weight of launching something that deeply matters… This episode is part celebration, part reflection, and part pep talk for anyone who’s ever felt stuck in the middle of bringing their work into the world. We’ll talk about: Why “done” doesn’t always feel done The pressure of selling the thing that sells sales pages Navigating the void before a launch (yes, even with a waitlist) The tradeoffs no one talks about when building something that matters If you’ve ever second-guessed your own work even while believing in it deeply… this one’s for you. 🎧 Listen now and peek behind the curtain of this very real launch season. Mentioned: Join the Bootcamp Waitlist Here ($100 off + bonus ends July 28)  

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting.  One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price. It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down: Why “you’re tired” messaging isn’t enough anymore The difference between talking at your buyer vs. building trust  How early buyers vs. seasoned buyers require completely different angles What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t) If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.     Links Mentioned in This Episode: 💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing. 🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic. 🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey. If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm Let’s stop guessing, and start converting.

Special Edition: Client Growth Diaries with Nina, She Knows SEO Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story) She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience. Read the full case study with before & after screenshots, click here. Join the Fix My Sales Page Bootcamp, click here.

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp. I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter. You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly. Read Substack Article on Growth Diary Entry #2, click here. Join the Fix My Sales Page Waitlist, click here.

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out. You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy. Full Article Summary of the Growth Diary Entry #1, click here. Join the Fix My Sales Page Bootcamp waitlist, click here.

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025/2026. Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

What if you could grow your email list by nearly 3x without spending a dime on ads? Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results. Connect with Rebecca: Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program. We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Your emails should do more than deliver discounts. Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver. Connect with Shlesha: Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode. Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole. Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Creating content without strategy is like building a house on sand. Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’ Connect with Nina: Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Looking for lead magnets that actually convert? In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and nurture leads who are eager to invest in your services. Discover how to create lead magnets that not only generate leads but also prepare them to become paying clients. By the end of this episode, you’ll know the 7 powerful lead magnet ideas that get leads ready to buy and how to implement them for your business. Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin 

Your website isn’t just an online placeholder—it’s the foundation of your marketing strategy. Amber of Maevan Marketing,SEO Expert & Brand Designer, shares how to use Google SEO to turn your website into a business asset, attract your dream audience, and create long-term growth. Connect with Amber: Grab her Free Guide, 6 Tools You Need to Start SEO! Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Discover the hidden gem of your sales page that can make or break your conversions in this eye-opening episode. While most people focus on the headline and testimonials, I'll reveal the most overlooked and underutilized section that can instantly boost your sales without changing anything else about your offer or sales experience. Dive into the power of the "What You Get" section, the summary of the container you're selling, which often receives the least attention. Learn how this section acts as the book's cover and holds the key to getting your prospects more invested in their 3D vision, addressing their hesitations, and calming objections in a specific and impactful way. Join me as I share client case studies, practical tips, and a step-by-step approach to optimize this crucial section of your sales page, resulting in increased conversions and revenue. Want help? Check out this mini workshop 1-Section Sales Page Upgrade Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Pinterest isn’t just a visual playground—it’s a search engine built for business owners. Amy of Amy Time-VA, Pinterest Manager & Consultant, demystifies how even service-based businesses can thrive by using realistic visuals, strategic pin variations, and targeted keywords. Plus, we dive into the latest Pinterest AI updates, why URL destinations matter, and how to track what’s driving the most traffic. Spoiler: It’s not about aesthetics—it’s about strategy. Connect with Amy: Instagram | Website Resources Mentioned:  • Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.  • Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin 

In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it with your target audience.   Key Takeaways:  • Why you can’t out-optimize bad traffic and the importance of testing with the right audience.  • How moving from Flowdesk to System.io helped a client increase their conversion rate to 30%.  • Why you need at least 100 leads to make accurate decisions about your funnel.  • The importance of tailoring lead magnets to your audience and testing them with the right traffic.   If you’re struggling to get the conversions you’re after, this episode will give you actionable insights on how to fix it.   Resources Mentioned:  • Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.  • Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

In this episode of Per My Last Promo, Danielle sits down with SEO expert Mariah to discuss how she turned her SEO expertise into scalable products and workshops. From launching live educational sessions to running an evergreen SEO course, Mariah shares the lessons she’s learned from trial and error and how she’s created a business that aligns with her energy and passion.   Key Takeaways:  • How Mariah went from hating SEO to loving its strategic depth.  • The importance of following your intuition and shifting perspectives to find alignment in business.  • Mariah’s journey from PDFs and eBooks to live workshops, and the vulnerable moment that almost stopped her from pursuing teaching.  • Why longer launch timelines helped Mariah create ease and flow in her business.  • The balance between evergreen products and live education—why you don’t have to choose one over the other. Resources Mentioned:  • Check out Mariah’s website: mariahmagazine.com  • Watch her YouTube content on SEO: Mariah on YouTube • Download the free Checkout Page Optimization Template to reduce abandoned carts and boost conversions: https://www.danielleklemm.com/checkout Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin 

In this solo episode of Per My Last Promo, Danielle breaks down the five most common mistakes that stop your leads from becoming loyal, long-term customers. If you’ve ever wondered why people drop off after a single purchase or why they aren’t engaging the way you’d like, this episode is for you.   Key Takeaways:  • Mistake #1: How false urgency damages trust and what to do instead.  • Mistake #2: The dangers of creating a codependent relationship with your audience and how to avoid it.  • Mistake #3: Why you need more than a “quick win” to retain customers, and how to create memorable experiences.  • Mistake #4: How a well-defined Unique Selling Proposition (USP) helps keep customers loyal.  • Mistake #5: Why knowing exactly why leads joined is key to keeping them engaged and converting again.   If you’re ready to stop your leads from leaving and start building a loyal customer base, tune in to this actionable episode.   Resources Mentioned:  • Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions:   • Sign up for the Instant Yes Mini-Course  $27 on discovering your Unique Selling Proposition (USP). Connect with Danielle: Website: https://www.danielleklemm.com 

In this episode of Per My Last Promo, Danielle sits down with social media strategist Ashley Mason, founder of Dash of Social, to discuss how building relationships is a core marketing strategy that transcends platforms. From the golden age of Facebook groups to the power of strategic partnerships in 2024, Ashley shares the lessons she’s learned along the way.   Key Takeaways:  • How Ashley grew her business by engaging in Facebook groups and providing genuine value.  • The long-term benefits of building real relationships with your audience.  • Why strategic partnerships have become her go-to marketing strategy as her client base has evolved.  • Actionable insights on how to build and nurture partnerships that lead to steady business growth.   Links Mentioned:  • Follow Ashley on LinkedIn and Instagram  • Learn more about Dash of Social at www.dashofsocial.com  • Download the free Checkout Page Optimization Template to reduce abandoned carts and boost conversions: https://www.danielleklemm.com/checkout Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin 

Fellow podcast listener, I wanted to share with you a personal update on the state of this podcast and where it will be moving to in the fall.  It's final form if you will. In this episode I share the changes we're making, the upcoming intent of the podcast and what to look out for. You can check out the description of the new evolution, upcoming podcast cover art, and Apply to Be an upcoming Guest on the Per My Last Promo Podcast HERE. Along with read a recent deep dive to get a sense of the upcoming podcast vibe I wrote on Four Sigmatic mushroom coffee HERE.   If you want to stay in the know as we go before fall you can catch Danielle on: Linkedin | Instagram | Youtube | Website   Catch you all in the fall with a new look and fresh guests!  

On today's episode, we have Jess of Backbone Business. She is a business coach who helps neurodivergent entrepreneurs create 50 percent more revenue in 12 months just by streamlining their client experiences, selling a high ticket offer, and hiring their first team member. This is a really cool episode because she gets honest and vulnerable about  what it really looks like behind the scenes of building a business like this, especially for NeuroDivergence, what normally comes up during launches, like shame spirals, doubting, and how to really help to get some reframes to pull yourself out of it.   We dive into topics including: Personal journey integrating neurodivergent perspectives in entrepreneurship Creation of neurodivergent-focused programs like High Ticket Hero Exploration of imposter syndrome and the empowering realization of positive impact Evolution of a coaching program through weekly Pomodoros and constructive feedback Jess’s four cornerstones for building scalable offers: product, services, community, and the ripple effect Actionable tips on creating no-brainer offers and building layers of value Wisdom for seasoned entrepreneurs and budding business owners on resonating with the audience and ensuring long-term success   Connect with Jess: https://backbone-business.com/ https://www.instagram.com/backbonebusiness   Connect with Danielle: https://www.danielleklemm.com

This is probably one of my favorite episodes in recent since it's the pep talk I know I needed in times of low or stagnant sales/post engagement making me feel uncertain about business. Or seeing all that's happening externally that begins to shake you. This episode will ground you back into the truth you need to hear before you take another action/strategy/post or try to burn it all down. Resources Mentioned: Silent 'So Close' Pulse Somatic Work - (free exercise inside Ice Cold to I'm Sold Freebie) Work with Danielle Instagram

In this illuminating podcast episode, Danielle takes a deep dive into a critical yet often overlooked aspect of entrepreneurship – the emotional connection to your offer. That influences sales more than most data points. Through personal anecdotes, industry examples, and actionable insights, she unveils the profound impact this connection has on sales and overall business energy.  The practice she shares with her clients, one that unveils the hidden layers affecting sales and marketing strategies.  The Missing Piece: The host raises the question of whether entrepreneurs truly reflect on their offers and their personal relationship with them. She emphasizes that this reflection often takes a back seat to data and analytics.  Questions for Clarity: To help clients gain clarity on their offers, the host shares a set of questions she asks them. These questions focus on the essence of the offer, personal connections, and resonance with the target audience.  Beyond Data and Analytics: While data is crucial, it doesn't capture the emotional aspect of an offer. The host illustrates this with examples from various industries, showing how changes in attitude toward an offer can significantly impact sales.   The Offer Improvement Session  Introduction to the Offer Improvement Session: The host introduces a holistic approach called the "Offer Improvement Session." This session is designed to enhance offers by delving into data, core elements, evaluating emotional resonance, and optimizing conversion-activating messaging.  The Joy of a Renewed Offer: The host shares her passion for helping clients find joy and authenticity in their offers. She believes that this renewed energy and connection can translate into higher sales and business success.  Long-Lasting Impact: The episode concludes with a powerful message about the long-lasting impact of emotional connection. The host highlights that her clients continue to use the messaging work she does with them for years, as it is deep and timeless.  Limited-Time Opportunity: The host announces that the Offer Improvement Session is available for a limited time at a special price. She encourages entrepreneurs to take advantage of this opportunity to revitalize their offers and create a more fulfilling business journey. Through the Offer Improvement Session, the host aims to help clients leave with a profound sense of clarity and excitement, ready to propel their businesses forward. Connect with Danielle: Website | Instagram | Youtube

In this episode, Danielle dives deep into the changing landscape of business in and beyond. She explores the common feeling of "nobody's buying" and the challenges many entrepreneurs face when it comes to scaling their businesses. Drawing from her own experiences and a case study of a successful client, she highlights the importance of aligning with your core values, intuition, and embodiment.RESOURCES MENTIONED:Offer Improvement (formerly Hey Nice Asset) 1:1 Mini IntensiveInstagram ReelMoney-Making Bullet points[This is part 2 Of the Behind the Sale Series]Key Points:Scaling is not linear, and many entrepreneurs face challenges and doubts about the pace of growth.Danielle shares a case study of a client whose business has rapidly grown by staying true to her values and intuition.Success is not solely based on tactics but on clearing internal blocks and taking intuitive actions.Emphasizes the importance of congruence in marketing and sales to achieve sustainable growth.Don't forget to subscribe and leave a five-star review if you enjoyed this episode!

In this episode, we explore the nuances of growth in both business and personal healing. Danielle challenges the conventional idea of linear progress, emphasizing the need to embrace uncertainty and non-linearity. Drawing from a personal experience with a chronic illness, they highlight the pitfalls of expecting predictable outcomes from consistent actions and stress the importance of internal peace and self-trust. [This is part 1 Of the Behind the Sale Series] Key Points: Challenge the concept of linear growth in business and personal healing. Embrace uncertainty and non-linear progress. Build internal peace and self-trust rather than relying on external validation. Supply & Demand in terms of your offer. If you found this episode insightful, be sure to follow our show for more thought-provoking discussions and valuable insights on navigating the complexities of business and personal growth. Connect with Danielle: Web | Instagram | Youtube

Today, we've got a lesson that even the most seasoned marketing veterans can learn from. Resources Mentioned: FREE Workshop Show & Sell: https://www.danielleklemm.com/show Kajabi Page Template Etsy Shop: https://pagedesignsbydk.etsy.com Instagram: https://www.instagram.com/danielleklemmm/  

In this episode, we dive into the crucial mindset shift required for successful marketing strategies for any stage of business you’re in. With today’s guest Kristina Knapp of Elixir Media Co., an Expansive 7-figure Marketing + Business Coach, shares her insights on how to approach marketing as a partnership and collaboration rather than a magic pill. She and her team help coach women how to grow the business of their wildest dreams with EASE + create Reels/ TikToks for them as well.   We explore how to overcome challenges and celebrate successes by aligning your energy, perspective, and commitment with your marketing efforts.   Episode Highlights:  Why ‘Magic Pill’ Thinking will Tank Your Business More than Any Strategy could.  A reframe if you work with ideal clients who are ‘ahead’ of you and worry they don’t see you as an expert - hello, imposter syndrome! 👋  Importance of tracking progress and making data-driven decisions to align with a strategy that feels good How to use emotions that fire mirror neurons in the brain that increase long term client interest & engagement.   Connect with Kristina: https://www.elixirmedia.co/ https://www.instagram.com/elixirmediaco/   Connect with Danielle: https://www.danielleklemm.com/ https://youtube.com/@danielleklemmm https://www.instagram.com/danielleklemmm/

In this episode, we delve into the transformative power of intuitive wisdom and energy healing for entrepreneurs & CEO's. Our guest, Grace Emmons comes on who is is the founder of Forward With Grace, the first spiritual consultancy of its kind facilitating transformations for CEOs, celebrities, and high-powered individuals from Silicon Beach to Malibu along with leading companies such as the Academy of Motion Pictures Arts and Sciences, Toms, Talkspace, Revolve, Dermalogica, and LiquidIV. She shares her unique approach to helping high-achieving individuals tap into their inner guidance, boost self-worth, and take empowered actions to achieve their goals. Through a blend of evidence-based practices and intuitive insights, she provides a holistic framework for personal and business growth. Along with a custom meditation at the end! Episode Highlights:  Explore the power of intuitive wisdom in entrepreneurship through the lens of evidence-based practices and transformative healing.  Learn how a groundbreaking program at the intersection of spirituality and psychology shaped the career of our guest. Hear real success stories showcasing how intuitive insights can drive impactful decisions in high-stakes situations.  Gain insights into building intuition language and recognizing personal intuitive signals.  Embrace authenticity, aligned decisions, and empowered actions as key elements of entrepreneurial success. Connect with Grace: www.forwardwgrace.com https://www.instagram.com/forwardwgrace/  https://www.linkedin.com/in/grace-g-emmons/   Connect with Danielle: https://www.danielleklemm.com/ https://youtube.com/@danielleklemmm https://www.instagram.com/danielleklemmm/

In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities. The Rhetoric of Steady Growth Emphasizing the pressure for continuous monthly growth in business. Highlighting the need for a sustainable approach, considering back-end systems and lead flow. Permission to Embrace the Slowdown Encouraging entrepreneurs not to feel guilty about lower energy or sales during the summer. Understanding the importance of honoring personal and business cycles. Acknowledging Natural Rhythms Recognizing the impact of individual cycles, especially for women, on business productivity. Emphasizing the need to avoid conditioning oneself to an unsustainable way of doing business. Understanding Seasonal Flow Comparing different business cycles, such as the summer slowdown or holiday slowdown. Recognizing the cyclical nature of customer behavior and aligning with it. Learning from Beta Launches Discussing the significance of beta launches during summer slowdowns. Exploring the benefits of collecting data during this time and its implications for future launches. Being Mindful of Customer Mentality Understanding when customers come back "online" mentally after the summer slowdown. How to infuse emotional connection and human understanding into marketing materials.   CONNECT WITH DANIELLE: Book a Call 1:1 Audit Youtube I'm Cold to I'm Sold Freebie  

The reason your pages & emails won’t convert… even after hiring a copywriter or DIY Youtube course. Inside this episode you’ll hear an excerpt of a voice memo I sent to a client earlier who mentioned the struggle with getting sales emails out.. and what I shared with her might surprise you. I share how I see sales emails & messaging after 5+ years in the online conversion space including a Goldilocks Sales Copy Theory you can use in your next email or post. Essentially: If your emails don’t provoke something in you (make you feel something or think differently).. they definitely won’t in your audience. Check out this a-ha inducing episode filled with reminders your soul or stubborn overthinking mind wanted me to relay back to you. Next Step: Join Money-Making Bulletpoints to create better articulation without losing the heart and soul of what your leads need to hear from you about your offer Book a 1:1 Audit Hangout with me on Youtube Visit the Website

In this exciting episode of the podcast we welcome back Jamar Diggs back for Part 2 of their discussion on YouTube Shorts, lead generation, and strategies for healers/intangible entrepreneurs. Including topics on: Importance of Video Topics and Overall Message: Choosing the right video topics is crucial for capturing the target audience's attention and addressing their struggles or needs. Video topics should align with the customer buying journey or social media funnel. Exploring Problem-Aware Content and the Role of How-To Videos: Problem-aware content is discussed as a way to engage viewers by addressing their pain points. How-to videos are valuable but don't have to be strictly tutorial-based; they can focus on the next steps or challenges specific to the audience's level. Tailoring Video Topics for a Mature Audience: Video topics should be customized for a more advanced or mature audience, aligning with the products or services offered. Strategies are shared to create more targeted and advanced content that resonates with the audience's specific needs. Customizing Video Topics for Intangible Entrepreneurs: For entrepreneurs in modalities like breathwork, hypnosis, or meditation, a balance between modality-specific and situational keywords is important. Frameworks, organized approaches, and situational keywords help create video topics that address the unique challenges and situations of this niche. Are Youtube Shorts crucial for Lead generation/growth: Jamar shares his perspective on if youtube shorts need to be in entrepreneurs toolkit for growth and his immediate answer might surprise you.   Connect with Jamar: Free Training: https://jdiggsmedia.mykajabi.com/free-training Website: https://www.jamardiggs.com/ Instagram: https://www.instagram.com/jamardiggs/   Connect with Danielle: Website: danielleklemm.com Youtube: https://youtube.com/@danielleklemmm Page Template Shop: https://www.etsy.com/shop/PageDesignsbyDK  

In today's episode, we dive into the world of YouTube and its incredible potential as a lead generation tool for entrepreneurs. Our guest, Jamar Diggs of Diggs Media, a YouTube management and strategy agency for online businesses. They help businesses turn their YouTube channels into evergreen conversion machines using their signature YouTube funnel framework. He shares invaluable insights on how YouTube can become an evergreen conversion machine, driving substantial results for your business. From high conversion rates to the importance of personal branding, authenticity, and different content strategies, get ready to unlock the power of YouTube for lead generation.  Understand the goal of YouTube videos and the core offer in the YouTube funnel framework and how YouTube can become an evergreen conversion machine for entrepreneurs. Learn from a success story where a client achieved a 60% conversion rate from YouTube traffic to their email list. Unveil the strategies, tactics, and secrets behind this remarkable accomplishment.   Explore the importance of personal branding and establishing a presence beyond social media for thought leaders. The Funnel Approach to YouTube Videos: Dive into the funnel approach to YouTube videos and the value of different content types in the funnel Importance of Authenticity on YouTube Getting Started on YouTube: Discover the importance of using what you have, leveraging your expertise, and ranking on YouTube. Connect with Jamar: Free Training: https://jdiggsmedia.mykajabi.com/free-training Website: https://www.jamardiggs.com/ Instagram: https://www.instagram.com/jamardiggs/   Connect with Danielle: Website: danielleklemm.com Youtube: https://youtube.com/@danielleklemmm Page Template Shop: https://www.etsy.com/shop/PageDesignsbyDK  

In this episode, I'll reveal the 3 things you need to check and change to spice up your sales pitches and transform those leads into new customers. 🎥 Here's the original video & youtube channel If you're ready to sell more of your life-changing offers, don't miss out on our 🧊Ice Cold to I'm Sold🔥 Freebie: https://www.danielleklemm.com/cold  Dive into the importance of understanding your buyer's type while addressing common beliefs that hold you back from selling certain products and guide you in analyzing your data using tools like Hotjar to gain valuable insights. - Checking your Buyer Type -Check your Beliefs - Fill in the Blank - Check Your Data Free Guide LINKS: - Client Case Study: https://www.danielleklemm.com/dkcase - Money-Making Bulletpoints (with Hotjar installation and analysis walkthrough): https://www.danielleklemm.com/bulletpoint - $27 Instant Yes (U.S.P) Workshop https://www.danielleklemm.com/instant yes   Connect with Danielle: Website: https://www.danielleklemm.com/ Online Presence Podcast: https://www.danielleklemm.com/podcast Instagram: @danielleklemmm

This podcast episode discusses the importance of understanding your specific audience's different types of buyers and creating a personalized and intentional approach to sales funnels. Chatting about the reasons why customers and leads leave and encourage YOU to look for mile markers and understand what your customers need. The north star is to help your clients make the most empowering decision for them while honoring their own capacity. With a special announcement of the restart of my YouTube business channel. Timestamp: Sales Funnels and Buyer Types [00:00:00] The traditional flow of a sales funnel works for only one or two of the four buyer types, leaving out the other two who need more time and trust. Creating Intentional Sales Funnels [00:02:58] Funnels should be intentional and ongoing conversations, not just a one-off. It's important to understand the different types of buyers and build better ecosystems for them. Importance of Intention and Ethics [00:07:19] Intention and ethics matter more than anything else in sales funnels. It's important to create value-based content and build relationships with potential buyers. Understanding why customers leave [00:08:07] Danielle discusses the importance of understanding why customers and leads leave and how it can help increase conversions and profits. Facilitating codependent relationships [00:08:54] Danielle talks about how certain pieces of sales copy can create codependent relationships with buyers, leading to a worse experience and buyer's remorse. Approaching sales and marketing [00:09:44] Danielle encourages listeners to not be overwhelmed by the many ways to approach sales and marketing, and to focus on helping clients make the most empowering decision for them. Topic: Resources mentioned in the podcast episode Video on understanding why customers and leads leave: 00:08:07 13-minute video on how sales copy can create a codependent relationship: 00:08:54    

In this car-chat episode, I get open and honest about the two significant shifts that have profoundly impacted my life, both personally and professionally in the last 365 days Join me as we explore the unexpected health issues that forced my to adapt my business practices and the transformative process of prioritizing real-life experiences on the Quest for Balance and Fulfillment. Let me know how this resonates @danielleklemmm Resources: Ice Cold to I'm Sold Freebie Client Case Study Website

In today's episode, we have a special guest, Jennifer Alumbaugh, an Expansive Mindset Coach, Consultant, and Creator. Jennifer is passionate about transforming culture for late-identified Autistic and ADHD adults through entrepreneurship, connection, and opportunity. Join us as we delve into the world of late-identified neurodivergent adults, the challenges they face, and how they can thrive in the business world. Episode Highlights: Understanding Late-Identified Neurodivergent Adults:  Explore the unique experiences and challenges faced by individuals who discover their neurodivergent identity later in life. Discuss the importance of creating resources, programs, and coaches who provide Autistic-ADHD-centered business practices. 2. Rethinking Business Structures for Accessibility Explore practical strategies for restructuring businesses to be more inclusive and accessible for all types of neurodivergent individuals.Discuss the benefits of creating a neurodivergent-friendly work environment and the positive impact it can have on productivity and innovation. 3. Becoming a Resource in a Limited Landscape: Dive into the challenges faced by neurodivergent individuals in finding resources, programs, and coaches that cater to their specific needs. Jennifer shares her vision for expanding the availability of Autistic-ADHD-centered business practices and empowering more individuals in their entrepreneurial journey. Thank you for tuning in to today's episode! I hope you found our conversation with Jennifer Alumbaugh enlightening and inspiring. Remember, embracing neurodiversity in entrepreneurship benefits not only individuals but also promotes innovation and a more inclusive business landscape. Be sure to visit Jennifer's YouTube channel, Autistics Unscripted, and her website, ExpansiveMindsetCoaching.com, for more valuable insights and resources. Until next time, stay curious and embrace the power of diversity in all its forms. Host Resources: @danielleklemmm Danielleklemm.com

This episode is one I hope is a turning point for you when you think about approaching bettering your messaging/marketing or even creating a funnel. I get how overwhelming it can all feel and I truly believe the way talked about in this episode which is intentional and built on your current capacity level is the way to go. If you want to find out your next scale-able asset, click HERE for the free quiz. In this episode I talk about: - How I view funnel/asset creation for my own business with recent example - Why knowing your capacity level informs which asset to do - Why second drafts are best, especially if creating for a new offer  Got Q's? DM @danielleklemmm

Today’s guest is Lee McDonough, CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestseller, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. We explore the art of coaching and how to empower clients to reach their full potential. We discuss various techniques and strategies that coaches can use to build trusting relationships with clients, listen to their needs, and prioritize their goals. In this episode, we cover the following topics: Trusting your intuition and asking questions to guide clients towards their goals Listening to body cues and understanding the importance of nonverbal communication in coaching Using the CARE model (Confirm, Affirm, Request, Engage) to create a safe and supportive environment for clients Prioritizing emotional intelligence and self-coaching to help clients navigate challenges with confidence and resilience We also emphasize the importance of setting expectations at the start of the coaching relationship and slowing down for success. By creating a supportive environment that prioritizes consent and respect, coaches can help clients achieve their full potential. This episode provides valuable insights and strategies for coaches who want to empower their clients and facilitate their growth and development. Tune in to learn more about the art of coaching and how to create a safe and supportive environment for clients to THRIVE! Resources Mentioned: Lee: Website | Podcast Danielle Instagram | Website

Let's go under the hood and talk about the factors of sales you can't see through the naked eye. Chatting about seasons of selling, your capacity and non-metric conversion indicators. Resources Mentioned: Instagram

All the inner workings of a new offer launch and what I'm committing to. Let's chat further @danielleklemmm

Episode 3 is about seeing how those 2 and the rest of the 5 Key Conversion Indicators are put into practice with 3 different examples at various audience sizes, offers, etc. SO Helpful for anyone who wonders how these numbers actually help with sales. @danielleklemmm