PODCAST · business
Per My Last Promo
by Danielle Klemm
Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!Connect more with Danielle at danielleklemm.com or @danielleklemmm
Episodes
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Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)
How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic) Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to...
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The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business
📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer) Kwadwo breaks down...
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85% More Revenue With 100 Fewer Subscribers (My Recent Launch Debrief)
How I 85% increased launch revenue with 100 fewer subscribers by testing messaging angles and new upsell in REAL-TIME Danielle pulls back the curtain on her recent launch of The Opt-In That Pays Off program, sharing how she nearly doubled her previous launch results despite having a smaller email...
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The 43% Webinar Conversion Increase by Delaying 3 Days (And What Actually Made It Work) with Sheri Moise
📥 Grab the Frontline Playbook: What's Sheri Moist testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How astrology-guided timing took a webinar conversion from 7% to 50% Sheri Moise, business astrologer and strategist, shares...
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The Order Bump + Upsell Strategy That Hit 1.4X ROAS (And What Actually Made It Work) with Tony Rulli
📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next Tony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking...
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Are Lead Magnets Actually Dead?
You've seen the hot takes: "Lead magnets are dead!" Usually followed by someone selling you a $27 tripwire instead. But if lead magnets are so dead, why are successful business owners still using them? Why are my clients still getting immediate sales from them across 15+ niches and price points...
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The $400K Launch (And What Actually Made It Work) with Melissa Litchfield
📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield…
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Per My Last Promo: Skip the Bios, Get the Receipts
Welcome to the new season Per My Last Promo, the marketing podcast where we skip the bios and go straight to the receipts. Every episode showcases a verified result or client win from the last year, plus the behind-the-scenes strategy you'd normally have to pay to access. This is frontline intel...
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This framework took me 4 years & 120+ funnels to figure out
If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp
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The Sales Page Is Done… So Why Do I Still Feel Weird? (Growth Diaries Ep. 3)
After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready. The sales page is live. The course content is prepped. The launch is (mostly) mapped out. So why does it feel so strange to be done? In this Growth Diaries episode, I’m sharing what it actually...
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Same Audience, Same Ads… One Flopped. Here’s Why [Client Growth Diaries]
In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting. One offer took off. The...
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Client Growth Diaries: A $120K Launch With A Sales Page That Finally Felt Like Her
Special Edition: Client Growth Diaries with Nina, She Knows SEO Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story) She has launched...
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What No One Tells You About Writing Copy for the Offer You Care Most About (Growth Diaries Pt. 2)
In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp. I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I…
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Why I Scrapped the 6 Mini-Course Model (Growth Diaries Pt. 1)
Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out. You’ll hear…
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Which Sales Page Length Converts Better in 2026? Longform vs. Short
Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025/2026. Whether...
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From 400 to 1,100 Subscribers with Partnerships with Rebecca of Three Groves Marketing
What if you could grow your email list by nearly 3x without spending a dime on ads? Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term…
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Are Webinars Over? How to Pick An Online Course Sales Strategy
Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about...
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The Email Strategies Adding $500k+ to Revenue with Shlesha of Banyan Agency
Your emails should do more than deliver discounts. Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver. Connect with Shlesha: Instagram | Website Resources Mentioned: Download the...
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Build Better Landing Pages: How To Nail These 4 Elements
Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode. Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are...
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From 5,000 to 65,000 Page Views: Nina’s Blog Growth Blueprint with She Knows SEO
Creating content without strategy is like building a house on sand. Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’ Connect with Nina: Instagram | Website Resources...
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These 7 Powerful Lead Magnet Ideas Will Get Leads Ready to Buy
Looking for lead magnets that actually convert? In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and...
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Building a Website That Answers Your Audience’s Questions with Amber of Maevan Marketing
Your website isn’t just an online placeholder—it’s the foundation of your marketing strategy. Amber of Maevan Marketing,SEO Expert & Brand Designer, shares how to use Google SEO to turn your website into a business asset, attract your dream audience, and create long-term growth. Connect with…
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Use This Sales Page Section To Increase Conversions: Free Step-By-Step Formula
Discover the hidden gem of your sales page that can make or break your conversions in this eye-opening episode. While most people focus on the headline and testimonials, I'll reveal the most overlooked and underutilized section that can instantly boost your sales without changing anything else...
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The Surprising Way Any Brand Can Win on Pinterest with Amy Time-VA
Pinterest isn’t just a visual playground—it’s a search engine built for business owners. Amy of Amy Time-VA, Pinterest Manager & Consultant, demystifies how even service-based businesses can thrive by using realistic visuals, strategic pin variations, and targeted keywords. Plus, we dive into the...
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From Low Conversions to 30%: How Testing the Right Traffic Can Transform Your Lead Gen
In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead...
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From PDFs to Live Workshops: Mariah’s Playbook for Scaling SEO Products | Mariah Magazine
In this episode of Per My Last Promo, Danielle sits down with SEO expert Mariah to discuss how she turned her SEO expertise into scalable products and workshops. From launching live educational sessions to running an evergreen SEO course, Mariah shares the lessons she’s learned from trial and…
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Why Your Customers Aren't Upselling Or Repeating: Advice From A Sales Conversion Expert
In this solo episode of Per My Last Promo, Danielle breaks down the five most common mistakes that stop your leads from becoming loyal, long-term customers. If you’ve ever wondered why people drop off after a single purchase or why they aren’t engaging the way you’d like, this episode is for you....
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From Facebook Groups to Strategic Partnerships: Ashley Mason's Playbook for Relationship-Driven Growth | Dash of Social
In this episode of Per My Last Promo, Danielle sits down with social media strategist Ashley Mason, founder of Dash of Social, to discuss how building relationships is a core marketing strategy that transcends platforms. From the golden age of Facebook groups to the power of strategic…
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The Future of This Podcast (what's coming in the fall)
Fellow podcast listener, I wanted to share with you a personal update on the state of this podcast and where it will be moving to in the fall. It's final form if you will. In this episode I share the changes we're making, the upcoming intent of the podcast and what to look out for. You can check...
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A Transparent Dive into Neurodivergent Business Building with Jess of Backbone Business
On today's episode, we have Jess of Backbone Business. She is a business coach who helps neurodivergent entrepreneurs create 50 percent more revenue in 12 months just by streamlining their client experiences, selling a high ticket offer, and hiring their first team member. This is a really cool...
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Listen to this when doubt, low sales, or future uncertainty creeps into your business
This is probably one of my favorite episodes in recent since it's the pep talk I know I needed in times of low or stagnant sales/post engagement making me feel uncertain about business. Or seeing all that's happening externally that begins to shake you. This episode will ground you back into the...
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Beyond Data: The Sneaky Clarity Exercise I Assign My Clients
In this illuminating podcast episode, Danielle takes a deep dive into a critical yet often overlooked aspect of entrepreneurship – the emotional connection to your offer. That influences sales more than most data points. Through personal anecdotes, industry examples, and actionable insights, she...
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'Nobody's Buying' Solution [Real Life $1M Client Case Study]
In this episode, Danielle dives deep into the changing landscape of business in and beyond. She explores the common feeling of "nobody's buying" and the challenges many entrepreneurs face when it comes to scaling their businesses. Drawing from her own experiences and a case study of a successful...
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Healing & Scaling aren't linear...here's what to do instead
In this episode, we explore the nuances of growth in both business and personal healing. Danielle challenges the conventional idea of linear progress, emphasizing the need to embrace uncertainty and non-linearity. Drawing from a personal experience with a chronic illness, they highlight the...
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The Thank You Page Slip-Up...When Perfectionism Meets Reality
Today, we've got a lesson that even the most seasoned marketing veterans can learn from. Resources Mentioned: FREE Workshop Show & Sell: https://www.danielleklemm.com/show Kajabi Page Template Etsy Shop: https://pagedesignsbydk.etsy.com Instagram: https://www.instagram.com/danielleklemmm/
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Breaking Free from 'Magic Pill' Marketing & Understanding Strategy with Kristina Knapp, founder of Elixir Media Co.
In this episode, we dive into the crucial mindset shift required for successful marketing strategies for any stage of business you’re in. With today’s guest Kristina Knapp of Elixir Media Co., an Expansive 7-figure Marketing + Business Coach, shares her insights on how to approach marketing as a...
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CEO's Inner Compass: Navigating High-Stakes Decisions Intuitively + [Bonus Meditation] with Spiritual Consultant, Grace Emmons
In this episode, we delve into the transformative power of intuitive wisdom and energy healing for entrepreneurs & CEO's. Our guest, Grace Emmons comes on who is is the founder of Forward With Grace, the first spiritual consultancy of its kind facilitating transformations for CEOs, celebrities…
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The Marketing Permission Slip You Need to Hear During a Summer Slowdown
In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities. The Rhetoric of Steady Growth Emphasizing the pressure for continuous monthly growth in...
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The Goldilocks Sales Copy Theory: Are high converting sales emails just a learned skill?
The reason your pages & emails won’t convert… even after hiring a copywriter or DIY Youtube course. Inside this episode you’ll hear an excerpt of a voice memo I sent to a client earlier who mentioned the struggle with getting sales emails out.. and what I shared with her might surprise you. I…
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Youtube Shorts & Strategy for Healers/Intangible Entrepreneurs with Jamar Diggs [Part 2]
In this exciting episode of the podcast we welcome back Jamar Diggs back for Part 2 of their discussion on YouTube Shorts, lead generation, and strategies for healers/intangible entrepreneurs. Including topics on: Importance of Video Topics and Overall Message: Choosing the right video topics is...
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From Views to Revenue: YouTube's Secret Sauce for Entrepreneurs with Jamar Diggs [Part 1]
In today's episode, we dive into the world of YouTube and its incredible potential as a lead generation tool for entrepreneurs. Our guest, Jamar Diggs of Diggs Media, a YouTube management and strategy agency for online businesses. They help businesses turn their YouTube channels into evergreen...
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How to Rekindle (or Re-engage) Your Leads' Interest in What You're Selling
In this episode, I'll reveal the 3 things you need to check and change to spice up your sales pitches and transform those leads into new customers. 🎥 Here's the original video & youtube channel If you're ready to sell more of your life-changing offers, don't miss out on our 🧊Ice Cold to I'm...
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This Type of Sales Funnel Turns Away 50% of Your Potential Buyers & Here's What to Do Instead
This podcast episode discusses the importance of understanding your specific audience's different types of buyers and creating a personalized and intentional approach to sales funnels. Chatting about the reasons why customers and leads leave and encourage YOU to look for mile markers and…
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My birthday gift to you: The 2 Life-Altering Shifts I've Been Experiencing in the last 365 Days
In this car-chat episode, I get open and honest about the two significant shifts that have profoundly impacted my life, both personally and professionally in the last 365 days Join me as we explore the unexpected health issues that forced my to adapt my business practices and the transformative...
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Embracing Neurodiversity in Entrepreneurship: A Conversation with Jennifer Alumbaugh
In today's episode, we have a special guest, Jennifer Alumbaugh, an Expansive Mindset Coach, Consultant, and Creator. Jennifer is passionate about transforming culture for late-identified Autistic and ADHD adults through entrepreneurship, connection, and opportunity. Join us as we delve into the...
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The Art of Conscious Scaling & Soft Funnel Creation for Low on Time Entrepreneurs
This episode is one I hope is a turning point for you when you think about approaching bettering your messaging/marketing or even creating a funnel. I get how overwhelming it can all feel and I truly believe the way talked about in this episode which is intentional and built on your current...
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Consent, CARE, and Coaching: Elevating Your Practice with Lee Chaix McDonough
Today’s guest is Lee McDonough, CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestseller, ACT On Your Business: Braving the storms of entrepreneurship and...
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Your Season of Selling & Other Intangible Sales Factors
Let's go under the hood and talk about the factors of sales you can't see through the naked eye. Chatting about seasons of selling, your capacity and non-metric conversion indicators. Resources Mentioned: Instagram
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Where I’ve failed & What I’m changing [mid launch thoughts]
All the inner workings of a new offer launch and what I'm committing to. Let's chat further @danielleklemmm
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[1% Sales Checkpoint- Ep. 3] More Sales at ANY Audience Size: Case Study Series
Episode 3 is about seeing how those 2 and the rest of the 5 Key Conversion Indicators are put into practice with 3 different examples at various audience sizes, offers, etc. SO Helpful for anyone who wonders how these numbers actually help with sales. @danielleklemmm
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ABOUT THIS SHOW
Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!Connect more with Danielle at danielleklemm.com or @danielleklemmm
HOSTED BY
Danielle Klemm
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How many episodes does Per My Last Promo have?
Per My Last Promo currently has 229 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Per My Last Promo about?
Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and...
How often does Per My Last Promo release new episodes?
Per My Last Promo publishes regularly with 229 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Per My Last Promo?
You can listen to Per My Last Promo on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Per My Last Promo?
Per My Last Promo is created and hosted by Danielle Klemm.
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