The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!) episode artwork

EPISODE · May 26, 2026 · 17 MIN

The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!)

from What's Your Business Really Worth?

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage BookWhat does a business broker actually do — and could trying to sell your business yourself cost you far more than you realize?In Episode #2 of What’s Your Business Really Worth?, veteran business broker Glen Cooper breaks down the five major challenges involved in selling a business and the twelve professional services experienced business brokers provide to help owners maximize business value.Drawing directly from Chapters 1 and 2 of his book Glen Cooper on BUSINESS BROKERAGE, Glen explains why selling a business is one of the most complex financial transactions most owners will ever face.In this episode, Glen covers:The 5 biggest challenges in selling a businessHow to determine if your business is even sellableWhy buyer screening mattersHow business brokers protect confidentialityWhat goes into setting the asking priceWhy negotiation strategy is criticalThe importance of exit planning and financing termsHow experienced brokers coordinate the entire sales processWhether you plan to hire a business broker or sell your business yourself, this episode provides essential insight into how the business selling process really works — and how to avoid costly mistakes that reduce business value.🔗 Links and Resources:📕 Glen Cooper on Business Brokerage BookConnect with Glen:📧 Email: [email protected]📞 Phone: 303-919-2694 - Leave a voicemail for a return call

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The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!)

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