PODCAST · business
What's Your Business Really Worth?
by Glen Cooper
What’s Your Business Really Worth? is the podcast for business owners who want to understand the true value of the company they’ve spent years building. Hosted by seasoned business broker, appraiser, and broker coach Glen Cooper, this show goes beyond surface-level valuations to explore what actually drives business value, buyer interest, and successful exits. Drawing on decades of experience helping entrepreneurs buy, sell, and grow businesses, Glen breaks down the real-world factors that impact valuation — from financial performance and owner dependency to market positioning, leadership, systems, and timing. Whether you’re planning to sell in the next year, the next decade, or simply want to build a more valuable company today, this podcast will give you practical insights, honest conversations, and expert guidance to help you maximize the value of your business and avoid costly mistakes. If you’ve ever wondered: “What is my business actually worth?” “What makes buyers pay more?” “Ho
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The Hidden Reason Most Business Sales Never Happen
➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book - https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/Most business owners assume that every buyer inquiry is an opportunity. In reality, Glen Cooper has discovered that nearly 98% of people who express interest in buying a business never actually purchase one.In this episode, I reveal one of the most important lessons I've learned during nearly five decades as a business broker: how to identify qualified business buyers and avoid wasting valuable time on prospects who will never move forward.You'll learn the four critical questions I use to screen buyers, the seven-step buyer qualification process we follow at Colorado Business Brokers, and the warning signs that separate serious buyers from tire-kickers.Whether you're planning to sell your business yourself or hire a business broker, understanding how to qualify buyers can dramatically increase your chances of a successful sale and help you focus on the small percentage of prospects who are truly capable of buying your business.In this episode you'll discover:• Why 98% of prospective buyers never buy a business• The biggest mistake business owners make when evaluating buyers• Four essential questions every seller should ask• A proven seven-step buyer screening process• How to identify qualified buyers faster• Why experience matters when selling a business• How to avoid wasting time with unqualified prospectsIf you're wondering how to sell a business successfully, this episode provides practical strategies for finding, qualifying, and working with serious buyers.Connect with Glen: 📧 Email: [email protected] 📞 Phone: 303-919-2694 - Leave a voicemail for a return call
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The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!)
➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage BookWhat does a business broker actually do — and could trying to sell your business yourself cost you far more than you realize?In Episode #2 of What’s Your Business Really Worth?, veteran business broker Glen Cooper breaks down the five major challenges involved in selling a business and the twelve professional services experienced business brokers provide to help owners maximize business value.Drawing directly from Chapters 1 and 2 of his book Glen Cooper on BUSINESS BROKERAGE, Glen explains why selling a business is one of the most complex financial transactions most owners will ever face.In this episode, Glen covers:The 5 biggest challenges in selling a businessHow to determine if your business is even sellableWhy buyer screening mattersHow business brokers protect confidentialityWhat goes into setting the asking priceWhy negotiation strategy is criticalThe importance of exit planning and financing termsHow experienced brokers coordinate the entire sales processWhether you plan to hire a business broker or sell your business yourself, this episode provides essential insight into how the business selling process really works — and how to avoid costly mistakes that reduce business value.🔗 Links and Resources:📕 Glen Cooper on Business Brokerage BookConnect with Glen:📧 Email: [email protected]📞 Phone: 303-919-2694 - Leave a voicemail for a return call
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What’s Your Business Really Worth? The Shocking Truth Most Brokers Won’t Tell You
➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage BookWhat is your business really worth — and are you making the mistakes that could destroy its value before you ever try to sell it?In this debut episode of What’s Your Business Really Worth?, veteran Colorado business broker Glen Cooper shares the hard truths most people never hear about business valuation, selling a small business, and choosing the right business broker.With nearly 50 years of experience helping owners buy, sell, and value businesses, Glen pulls back the curtain on the realities of the business brokerage industry — including why most small businesses never sell, why most business brokers struggle, and what business owners need to know before starting the sales process.Whether you're a business owner preparing for an exit, an advisor helping clients navigate succession planning, or a business broker looking to sharpen your strategies, this episode delivers blunt, real-world insight into how small business sales actually work.In this episode, Glen discusses:Why most small businesses are not sellableThe biggest mistakes owners make before sellingHow business valuation is changingWhy experience matters when choosing a business brokerThe realities of Main Street and Lower Middle Market business salesThe personal story that shaped Glen’s approach to business brokerageIf you’ve ever wondered how to maximize the value of your business and avoid costly mistakes, this episode is your starting point.🔗 Links and Resources:📕 Glen Cooper on Business Brokerage BookConnect with Glen:📧 Email: [email protected]📞 Phone: 303-919-2694 - Leave a voicemail for a return call
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ABOUT THIS SHOW
What’s Your Business Really Worth? is the podcast for business owners who want to understand the true value of the company they’ve spent years building. Hosted by seasoned business broker, appraiser, and broker coach Glen Cooper, this show goes beyond surface-level valuations to explore what actually drives business value, buyer interest, and successful exits. Drawing on decades of experience helping entrepreneurs buy, sell, and grow businesses, Glen breaks down the real-world factors that impact valuation — from financial performance and owner dependency to market positioning, leadership, systems, and timing. Whether you’re planning to sell in the next year, the next decade, or simply want to build a more valuable company today, this podcast will give you practical insights, honest conversations, and expert guidance to help you maximize the value of your business and avoid costly mistakes. If you’ve ever wondered: “What is my business actually worth?” “What makes buyers pay more?” “Ho
HOSTED BY
Glen Cooper
CATEGORIES
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