The 5 pillars of an effective marketing strategy EP#059

Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.Alana is a marketing consultant with a background in marketing and also finance.She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. Here's a sneak peek at what you'll hear: The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40 Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10Den recalls his days of being a "marketing moron" and admits how ridiculously incomplete and lame his marketing knowledge and strategy used to be. - 8:20 A common marketing “blunder” many small business owners make that leaves them about as frustrated as an Amish electrician. - 10:00  A vital question you must know the answer to before you even attempt to market your business online. Most biz owners go off half-cocked and wonder why their marketing is always a day late and a dollar short. - 10:20The case for outsourcing your marketing campaigns. - 11:00 Why many video production business owners hate iPhones. - 11:39The brain-crushingly “stupid” mindset many video production business owners have that makes them cut corners with their marketing, and... appear like hypocrites. Full story at 11:40Den calls video production business owners out on their B.S. -12:00Why small-minded individuals hate marketing. - 13:27A cautionary tale about the utter foolishness of a business owner who hired a Marketing Agency. Hear this head-shaking story at 14:00Alana gives a “2-minute crash course” on how to approach a potential VIP client or business partner on social media without looking like a desperado or a pushy marketer. - 17:00Why your website showreel could be hurting you more than helping you. - 18:00 Eye-opening insights into what it's like working with videographers from a Marketing Agency insider. – 18:30 About Alana Joynes:When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.As well as working one on one with clients and mentoring them, Alana also runs events.Some of the most recent topics she has trained people on include- Social media strategy for small business- How to properly optimise and utilise LinkedIn- managing multiple social media accounts- social media etiquette- writing appropriate contentOutside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.Connect with Alana at:https://www.linkedin.com/in/alanajoynes/http://www.xpozur.com.auMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie