The 5 Stages Of Partnership with AG1's Lisa Hassig

Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lisa shares her best practices (and some stories) for each step of the journey. Show Notes: Lisa Hassig: https://www.linkedin.com/in/lisahassig/ AG1: https://drinkag1.com/ Airport AG1: https://www.instagram.com/p/DDGQJtVuyKO/ Ripper (Golf Team): https://www.livgolf.com/ripper-gc/roster SailGP Partnership: https://sailgp.com/news/25/ag1-united-states-announce-new-partnership Christina Lustenberger: https://www.instagram.com/christinalusti/ BPC - Brand, Product, Content: Pelotan Sun Protection: https://pelotan.cc/ Prenuvo: https://prenuvo.com/ (Use Aaron's code to get $300 off: 1deme ) Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia