The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones

from WTF Gym Talk · host Stuart Brauer

Dustin Jones, with his co-founder Jeff Musgrave are physical therapists in Lexington, KY who identified a submarket within the fitness industry that most of us were ignoring - 55+ aged individuals. So they set out to R&D their concept within the local CrossFit gym they were both members at, and it proved to be a winning proof of concept. They have since opened their own standalone location for Stronger Life to help this underserved population achieve life-changing fitness. https://www.strongerlifehq.com/ @strongerlifehq

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This episode was published on October 13, 2023.

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