The 60-year-old British business quietly making £12 Million a Year! This is the Lava Lamp story...

This week, we’re joined by Cressida Granger, owner and CEO of Mathmos, the iconic brand behind the original lava lamp. In the 1990s, Cressida bought the company from its inventor, Edward Craven Walker, and has since transformed it into a thriving D2C powerhouse.What’s inside this episode:🔥 Keeping the Legacy Alive: How Cressida took over from the original inventor and built on Mathmos’ rich heritage without losing its soul.🛒 Scaling D2C: The strategies that turned Mathmos into a direct-to-consumer success story, including collaborations with world-famous artists and musicians.🇬🇧 Made in Britain: How Mathmos has stayed fiercely committed to UK manufacturing, sourcing almost all parts domestically despite the lure of cheaper overseas production.🛡️ Fighting Off Imitations: How Mathmos has defended its brand against waves of cheap copies by focusing relentlessly on quality, craftsmanship, and authenticity.💡 Building a Timeless Brand: Lessons on evolving a 60-year-old brand to stay relevant, desirable, and highly profitable in the modern market.Whether you’re passionate about brand building, fascinated by business longevity, or just love a good entrepreneurial story, this episode is packed with timeless lessons. Tune in now to hear how Mathmos continues to light up the world!