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EPISODE · Jan 26, 2026 · 38 MIN

The 70 Percent Solution: Katie Virtue

from Market Impact Insights · host Market Impact Insights

Strategic consultant and coach Katie Virtue shares how three decades as a hockey player led her to believe that 100% effort, every single shift, was the only path to success. She realized that was wrong, that it is a formula for burnout. In discovering her "70 Percent Solution," she evolved from a mindset of "what I accomplish" to "what we accomplish together" to focusing on "they", a ripple effect created by coaching others to succeed. A self-described "recovering perfectionist," she advocates for bringing your true self to work every day. Stop celebrating only the end goal, and start celebrating progress along the way. Authenticity and vulnerability matters. "I've made more connections with people sharing my failutres than when I focused only on showing achievements."

Episode metadata supplied by the publisher feed · Published Jan 26, 2026

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The 70 Percent Solution: Katie Virtue

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