The 90‑Second Photo That Books the Job

“I took three quick photos and the customer approved a $450 follow-up before I left,” says a technician who piloted this workflow — a real-world vignette that frames the payoff. This episode teaches a repeatable, low-friction "3-Photo Field Intake" every technician can do in under 90 seconds: (1) problem close-up, (2) context/wide shot, (3) asset ID or location marker. You’ll get exact angles, a two-sentence on-site consent line, verbatim one-tap SMS estimate copy, and two tool stacks (SMS+photo and manual MMS fallback). The episode includes a ready-to-run 7-day pilot with explicit targets: 70% photo adoption on pilot job types, under 60 seconds average added on-site time, and 10% conversion to remote-sent estimates within 24 hours. Optional guest: a field manager who ran the pilot and shares adoption tips. Practical, measurable, and designed for immediate rollout with clear owner roles and success thresholds.