The $948,000 Story Nobody Told: Jen Bullington on the Power of Business Storytelling

There's a story hiding inside every business — even the ones that swear they don't have one.Jen Bullington is a business storyteller who helps entrepreneurs find the six stories buried in their business and use them strategically to shorten their sales cycle and make people genuinely fascinated by what they do. Her path there wasn't a straight line: after years as a corporate software trainer, Jen landed at an accounting firm where she watched a tax partner save a client $948,000 overnight — and then refuse to let that incredible story ever be told. It haunted her for years.Fast forward to 2023, when Jen spent months in a chemo chair fighting breast cancer, and a voice woke her from a Benadryl nap with a message she couldn't ignore: stop wasting time, you were born to tell useful stories. When she came out the other side, she built the business she was meant to build all along.In this episode, Jen talks about discovering she had undiagnosed ADHD at 46 (and why she now calls it a "superpower that has to be harnessed"), why she believes AI can never replace the human first draft of a story, the tools that keep her focused and organized, and why she's finally stopped feeling guilty about resting and asking for help. She also shares her honest advice for anyone wondering if they should go solo — and it isn't "follow your passion."BIOJen Bullington is the creator of Storyselling for Success, a speaker, trainer, and Storyselling Sherpa who helps business owners uncover the stories hiding inside their work. Through her Storyselling Framework, she teaches leaders, entrepreneurs, and professionals how to communicate their value, build trust, and make their invisible value visible. Jen believes meaningful work deserves meaningful stories.Websitehttps://storyselling4success.comStoryselling Immersionhttps://storyselling4success.com/storyselling-immersion-masterclass/Social Media LinksMain spot is LinkedIn: https://www.linkedin.com/in/jenbullington/https://www.instagram.com/storyselling4success/Freebie Giveaway Linkhttps://storyselling4success.com/gift/