The Accessibility Gap: How One Insurgent Startup is Beating Big Tech to the Future of AI | Episode 25

This episode explores the creation of Make It Easy, an emerging AI tool designed to simplify the world for people with low literacy, intellectual disability, or anyone overwhelmed by complexity. Sam and Jon Paior share how the app began with one powerful insight: if AI could decode dense content instantly for them, it could transform accessibility for millions who navigate the world with far greater barriers.  Their story follows a deeply human path through lived experience, empathy, product design, and iteration at speed. The conversation highlights why staying close to users matters, what insurgent founders do differently, and how “fast over fear” became a guiding principle as they built, tested, and continuously refined their product.  It’s a candid look at mid-career entrepreneurship, the realities of scaling a purpose-driven venture, and what it takes to challenge incumbents not through size, but through focus, authenticity, and clarity of mission. You can find more info about Make It Easy, or connect directly with Sam and Jon here: Website: makeiteasy.com.auLinkedIn: linkedin.com/company/makeiteasyglobalSam Paior LinkedIn: linkedin.com/in/paior/Jon Paior LinkedIn: linkedin.com/in/jonpaior/--Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com.  Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more.  Have questions or topics you’d like us to cover in a future episode? Email us at [email protected]. This podcast is hosted by Matt Tice & Rondo MosesProduced by Faith MoavenzadehOriginal Music by Caius Tice