The ActivateCX™️ Podcast: Expanding Role of the CMO with Leslie Olsen

Join us on The ActivateCX™️ Podcast as we chat with the modern CMO, Leslie Olsen, about the evolving role of CMO's. Discover the behind-the-scenes of the fast-paced & ever evolving marketing world! ____To learn about the ActivateCX™️ process and Leslie Olsen, click here: https://bit.ly/47bNXW8Would you rather WATCH instead? Check us out on YouTube:  https://youtu.be/OdQ5KuZNeOYBe sure to LIKE and SUBSCRIBE :-)____The role of the CMO has evolved significantly over the past decade, especially in terms of the changing customer landscape. A modern CMO must have a deep understanding of the customer and work across different departments to ensure the brand promise is delivered. The CMO must also navigate the complexities of technology and data to drive efficiency and improve the customer experience. AI is seen as a key tool that can enhance creativity and provide valuable insights. The CMO's role in the organization is expanding, and they now have a seat at the leadership table. They must lead from the front, building partnerships and coalitions across functions to achieve success in customer experience. Managing the tech budget is also a crucial aspect of the CMO's responsibility. Overall, the CMO's role is to put the customer first and ensure a holistic, seamless experience throughout the customer journey.