The Age of Digital Love. An interview with Julia Estacolchic Director of Brand Marketing at Match Affinity (Match.com)

Brand and agency relationships have become more promiscuous than ever.   On the 9th episode of #LoudandClear, Julia Estacolchic, who has also played key roles in ad agencies at an international level, puts into perspective the role of ad agencies and clients alike in a time when loyalty between them is not the norm. She explains how brands today have “needs” that some agencies are not able to meet. She suggests that reinvention is a requirement and that collaboration is a must to deliver client satisfaction (nope, there’s no little magic blue pill that can fix this). Julia starts the interview taking us on a journey of what she believes is the origin of online dating by focusing on the role that ads played in a space where war, young men, cigarettes and loneliness were a motivation to connect. Subsequently, Julia explains how the creative mind of a woman pushes the boundaries of innovation by using technology that is as promiscuous as a public telephone on a busy downtown road and brings to life the gamification behavior into the online dating world. Enjoy this episode hosted by Emily Puig and Alvaro Polanco where Julia Estacolchic, the "Cupid Marketer", tells stories of digital love and brings them to life into real, tangible couples that are as diverse and multicultural as America itself. A great listen for  multicultural marketers, ad men and women and those who seek to understand love from a different perspective.  Loud and Clear is produced by Joel Villarini and Francisco Cardenas