The Agency Sucked So I Built My Own | Being Unmanageable, Don't Hire Your Friends

In this episode of Catch 22, we’re throwing open the agency doors with our very first guest.Joining us is Sarah Pelecanos - founder of TwentyTwo Digital, creator of Full Stack Marketer, 30 Under 30 winner, and, well… our boss.Sarah shares her thoughts on the AI panic, what people underestimate about running an agency, and the hidden mental load that comes with leading a growing team.We unpack what’s changed as the business has scaled, why founders need to stop being the smartest person in the room, and the challenge of finding your place as a business grows beyond you.Then we get into the messy stuff: hiring friends, being “unmanageable” as an employee, career growth, TikTok, agency hot takes, and the marketing advice Sarah thinks people get wrong.A mix of founder lessons, marketing debates, and chaos.Links from the episode:🎓 Full Stack Marketer👤 Sarah Pelecanos on LinkedIn👤 Mikayla Nicol on LinkedIn👤 Ashton Tuckerman on Linkedin🌐 ⁠TwentyTwo Digital⁠