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PODCAST · business

Catch 22

by TwentyTwo Digital

The marketers group chat.Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm.Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital.Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.No fence sitting. Honest opinions and candid conversations.

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Episodes

  1. I'm Not a Marketer | Ft. James Pelecanos | Accidental Careers, Our Biggest F*ck Ups, The Maths Behind Marketing

    Today we're drinking and thinking. In this episode of Catch 22, we're joined by James Pelecanos: girl dad, serial entrepreneur, college dropout, resident Galvaniser, life of the party, and the most marketer-y person we know who swears he's not a marketer. James shares his role in the start of...

  2. BONUS: Marketing in This Economy? | Budget Cuts, The Death of Juniors, Fractional Everything

    Description: Things are feeling... crunchy. In this episode of Catch 22, we're unpacking what happens to marketing when business confidence drops and budgets start tightening. We break down why "fractional" seems to be the buzzword of 2026, whether it's actually a sign of the economy, and why...

  3. The Agency Sucked So I Built My Own | Being Unmanageable, Don't Hire Your Friends

    In this episode of Catch 22, we’re throwing open the agency doors with our very first guest. Joining us is Sarah Pelecanos - founder of TwentyTwo Digital, creator of Full Stack Marketer, 30 Under 30 winner, and, well… our boss. Sarah shares her thoughts on the AI panic, what people underestimate...

  4. Hashtag Take Me Back | AI Therapy, Gen-Z vs Millennial Manager, Nostalgia Marketing

    In this episode of Catch 22, we’re going from the future to the past, and somehow finding our way back to the present 🔮 We kick things off with a slightly terrifying story about AI psychosis (seriously, check Nan’s phone 👵📱) before diving into the ethics of AI “therapy”, therapy bots, and...

  5. This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags

    Catch 22 is here! This is our debut, so it could be terrible... we'll let you be the judge. Welcome to Episode 1 of Catch 22: the marketing podcast from TwentyTwo Digital where Ashton Tuckerman and Mikayla Nicol turn down the noise and turn up the conversations that actually matter. In this...

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ABOUT THIS SHOW

The marketers group chat.Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm.Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital.Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.No fence sitting. Honest opinions and candid conversations.

HOSTED BY

TwentyTwo Digital

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Catch 22 have?

Catch 22 currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Catch 22 about?

The marketers group chat.Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm.Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital.Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops...

How often does Catch 22 release new episodes?

Catch 22 has 5 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Catch 22?

You can listen to Catch 22 on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Catch 22?

Catch 22 is created and hosted by TwentyTwo Digital.
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