The Agentic CMO Audiobook

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribeSomeone owes Pirate Christopher a lot of money.HP bought Mercury Interactive for roughly $4.5 billion. After the deal closed, the head of HP Enterprise told her executives that the category Christopher framed, named, and claimed, Business Technology Optimization, was half the reason they bought the company. Half of $4.5 billion.You know what the marketing dashboard said about that? Nothing. There was no impression count for “we changed what the acquirer believes this company is.”The most valuable thing a CMO ever does, drive enduring market cap, is the one thing no attribution model on earth can see. So a third of the Fortune 500 now runs with no CMO at all, and the ones who keep the seat get 4.1 years before the budget and the blame catch up.The Agentic CMO is the mini-book Christopher wishes someone had handed him when he became a public-company CMO at 28. It’s about the currency switch that makes the company build itself around you, and the AI co-founder that turns it from a theory into a Tuesday.Every AI-marketing book teaches you to organize intelligence faster. None of them tell you where the point of view comes from. This one starts there.Impressions are Canadian dollars at an American cash register. Here’s how to start printing the currency the boardroom actually spends.Here’s what you’ll get inside:[00:02:55] – Impressions Are Canadian Dollars at an American Register: Reach, awareness, engagement, all real, and all worthless at the counter where your CFO, board, and investors actually spend. [00:12:13] – How Elf and a Candy Called Nerds Minted Market Cap: Kory Marchisotto turned “dupe” from an insult into a category and took marketing from 7% of sales to 22%. [00:23:53] – The $4 Trillion Hiding Inside Wasted Marketing: P&G cut $200 million from its digital budget and sales went up. eBay ran a controlled experiment on its own paid search and got back 37 cents on the dollar.[00:30:37] – War Game the Battle Before You Fight It Once: The most expensive words in marketing are “let’s see how it performs.” Generals don’t launch and pray, they war game. [00:43:07] – A Day in the Life of the CMO They Build the Company Around: 7 a.m., her strategy agent flags where the company drifted off its category POV overnight. By 8:30 the fleet has war-gamed a price move worth 8% of operating profit. If you’ve ever built enterprise value the scoreboard couldn’t see, and watched the company struggle to count it, this mini-book hands you the currency to prove it was you.That’s how the seat companies delete becomes the seat they build themselves around.Arrrrrrr,Category Pirates 🏴‍☠️Eddie YoonChristopher LochheadPS: Help like-minded pirates “think different.”If reading this opened your mind to new and different thinking, share it with a friend or click the ❤️ button on this post so more people can learn about Category Pirates.