The AI Blueprint: Strategic Insights on Innovation from Brand USA

from SEEN Saturday Series · host Sports ETA

In this episode, we sit down with Janette Roush, the powerhouse behind Brand USA’s AI strategy.As the industry’s first Chief AI Officer for a national DMO, Janette bridges the gap between complex technology and practical application for sports tourism leaders.We dive into the "what now" and "what next" of generative AI, exploring how destination executives can move beyond the hype to implement meaningful innovation that drives economic impact.

What this episode covers

In this episode, we sit down with Janette Roush, the powerhouse behind Brand USA’s AI strategy. As the industry’s first Chief AI Officer for a national DMO, Janette bridges the gap between complex technology and practical application for sports tourism leaders. We dive into the "what now" and "what next" of generative AI, exploring how destination executives can move beyond the hype to implement meaningful innovation that drives economic impact.

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The AI Blueprint: Strategic Insights on Innovation from Brand USA

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This episode is 17 minutes long.

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This episode was published on January 31, 2026.

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