The AI Data Every Law Firm Partner Needs to See

In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.Drawing from Clio's 2026 Legal Trends Report, real client conversations, and years of experience across legal and home services, Jamie and Michael give firm leaders a clear, actionable picture of where the industry is going — and what to do about it before the window closes.What you'll take away:Why AI platforms don't rank websites — they recommend brands, and the signals are completely different from traditional SEOThe single most controllable thing any firm can do today to show up in AI search results (hint: your Glassdoor reviews are in there too)What Clio's 2026 data reveals about which firms are seeing direct revenue gains from AI — and what separates them from the 61% that aren'tHow AI is transforming intake from a 9-to-5 bottleneck into a 24/7 lead capture and triage machine that never gets grumpyWhat the PE/MSO model means for your firm — whether you want to grow aggressively, sell eventually, or compete as an independentDon't let your competitors figure this out first — the firms building brand, reviews, and AI visibility today will be nearly impossible to catch in 18 months.Sponsored by ScorpionToday's customers search everywhere — not just Google. Scorpion helps your business show up across search engines, AI tools, and platforms where people actually look, so you stay visible when it matters most.Learn more at scorpion.co