Digital Counsel

In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.Drawing from Clio's 2026 Legal Trends Report, real client conversations, and years of experience across legal and home services, Jamie and Michael give firm leaders a clear, actionable picture of where the industry is going — and what to do about it before the window closes.What you'll take away:Why AI platforms don't rank websites — they recommend brands, and the signals are completely different from traditional SEOThe single most controllable thing any firm can do today to show up in AI search results (hint: your Glassdoor reviews are in there too)What Clio's 2026 data reveals about which firms are seeing direct revenue gains from AI — and what separates them from the 61% that aren'tHow AI is transforming intake from a 9-to-5 bottleneck into a 24/7 lead capture and triage machine that never gets grumpyWhat the PE/MSO model means for your firm — whether you want to grow aggressively, sell eventually, or compete as an independentDon't let your competitors figure this out first — the firms building brand, reviews, and AI visibility today will be nearly impossible to catch in 18 months.Sponsored by ScorpionToday's customers search everywhere — not just Google. Scorpion helps your business show up across search engines, AI tools, and platforms where people actually look, so you stay visible when it matters most.Learn more at scorpion.co

Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If you lead a law firm, get the perspective you need to build a practice that proves its results and drives real growth.

The legal industry has no shortage of marketing. But most firms still can’t answer a simple question:Which efforts are actually driving cases and revenue?Law firms are told to focus on leads, rankings, and cost per click. But those metrics don’t reflect signed cases, case value, or firm growth.This show calls that out.Hosted by Jamie Adams and Michael Bunn, each episode breaks down the conversations happening across the legal industry. From Reddit threads and LinkedIn posts to case studies and industry reports, the show brings those ideas into the open.The hosts challenge common advice, highlight what’s misunderstood, and connect the dots between marketing, intake, and actual case outcomes. You’ll hear what’s working, what’s being overstated, and what firms need to focus on to drive real growth.If you lead a law firm, this show gives you the perspective to think more clearly about your marketing and build a practice that proves its results.