The AI Democratization Premium: Why Legacy Campaign Scaling Fails Modern Canadian SMBs

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Advertising is no longer reserved for brands with massive budgets. Today, we explore how AI-powered tools are helping Canadian SMBs reach audiences, simplify campaigns, and compete in a rapidly changing media landscape. Joining us is Uri Gorodzinsky, Managing Director for Amazon Ads Canada and Mexico. With over two decades of experience across Procter & Gamble and Amazon, Uri helps brands leverage AI-driven advertising solutions to connect with customers across shopping, streaming, and digital platforms. Key Highlights AI Advertising Shift: How AI is making advanced advertising accessible for SMBs. Streaming TV Growth: Breaking down opportunities for small businesses in connected TV advertising. Human + AI Strategy: Why creativity and judgment remain essential in automated campaigns. Smarter Ad Management: How AI tools simplify campaign operations and media buying. Marketing Action Plan: Practical steps to integrate AI-supported advertising strategies. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.