EPISODE · Sep 24, 2021 · 30 MIN
The AI Marketing Canvas
In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came together The 5 Stages of the AI Marketing Canvas How to explain supervised and unsupervised learning 6:15 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 4 Points of CRM Moments Customizing Google Ads and Landing Pages The challenge of not having enough data in B2B 15:13 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Case Study: Washington Post The whole field is shifting to management by prediction How do smaller organizations get off to an effective start? Raj Venkatesan on Twitter - and his Coursera Courses Kai-Fu Lee's book on AI 2041 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.
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The AI Marketing Canvas
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