EPISODE · Aug 7, 2025 · 38 MIN
The AI Race, Controversy Marketing, and the Creator Economy
from Brand Champions · host Jeff Rosenblum and Jordan Berg
The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked and what Unilever's massive influencer investment means for the industry. They also unpack Apple’s struggle to keep up in the AI arms race. This episode delivers the insights you need to stay ahead.
What this episode covers
The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked and what Unilever's massive influencer investment means for the industry. They also unpack Apple’s struggle to keep up in the AI arms race. This episode delivers the insights you need to stay ahead.
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The AI Race, Controversy Marketing, and the Creator Economy
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