EPISODE · Jan 16, 2024 · 39 MIN
The AI Takeover and Why Creative Matters More Than Ever
from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Alex Collmer
If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. For Further Reading: https://www.mmaglobal.com/datt/consortium-for-ai-personalizationhttps://www.vidmob.com/blog Listen on your favorite podcast app: https://pod.link/1715735755
What this episode covers
If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market.
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The AI Takeover and Why Creative Matters More Than Ever
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