The AI Tools I Actually Pay For as a Small Business Owner episode artwork

EPISODE · Jul 22, 2026 · 8 MIN

The AI Tools I Actually Pay For as a Small Business Owner

from The Katie Lance Podcast · host Katie Lance

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription.So, what is actually worth paying for?In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them.I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market.For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself.In this video, we’ll talk about:• Why I continue to pay for ChatGPT• How Gemini fits into our Google Workspace• The Canva AI tools I use most often• How Descript saves me hours editing videos and podcasts• Whether CapCut counts as an AI tool• The AI features included in Kajabi and Zoom• Why I am not currently paying for Claude• The difference between creating with AI and optimizing with AI• Why you should never blindly copy and paste AI-generated content• The importance of discernment when using AI for your marketingI would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled?Also, should I finally upgrade to the paid version of Claude? Send me a DM!Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy!❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy📅 Download my free Content Grid: https://katielance.com/contentgrid🎤 Hire me to speak at your next event: https://katielance.com/speaking🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance📲 Follow me on Instagram: https://www.instagram.com/katielance🌐 Learn more: https://www.katielance.com📺 Watch this episode here: https://youtu.be/W_3mOq59jWk

Episode metadata supplied by the publisher feed · Published Jul 22, 2026

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