The AI Transformation Playbook: Peter Griscom on Building Faster, Leaner Direct Selling Companies

from Direct Approach with Wayne Moorehead · host Direct Selling News

Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.

Episode metadata supplied by the publisher feed · Published Nov 6, 2025

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The AI Transformation Playbook: Peter Griscom on Building Faster, Leaner Direct Selling Companies

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