The Alarming Truth About Brand Loyalty

One second, I’m enjoying a normal shower. The next? A mysterious man’s voice is coming from my living room, and I’m mentally preparing to defend myself with a bottle of shampoo.Turns out, the culprit wasn’t an intruder—it was my possessed alarm clock radio. A clock radio I’ve had since 2008, you know, the last time you used a radio. A clock I suddenly realized I was way too loyal to.And that got me thinking: Why do we stay loyal to brands long after they’ve stopped serving us?In this voicemail:💡 How businesses build (or break) brand affinity🛒 Why customers don’t just buy products—they buy belonging⏳ The lifecycle of brand loyalty & what keeps people coming back🚩 Signs a brand is losing trust (and how to fix it)The best brands don’t just sell—they make people want to belong. So how do we build trust without forcing it?📩 Subscribe for more creative chaos This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sorryimissedyou.substack.com