The Amazon cash trap with Sameed Naviwala| Upside #93

In this episode, we dive into the harsh reality of running an Amazon brand in today's shifting economy. As rising tariffs, fee updates, and supply chain shifts squeeze cash flow, the traditional "growth at all costs" playbook is officially broken. We discuss why prioritizing profit over raw revenue is the ultimate survival strategy, how to avoid the dangerous cash traps built into the platform, and why relying on external funding might actually ruin your business. Tune in to learn how to keep your brand lean, resilient, and highly profitable.