The Amazon PPC Return Rate Blind Spot That Kills ROAS

Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate data from Amazon Brand Analytics, and set up a simple spreadsheet to calculate true ACOS. If you sell on Amazon and run PPC, this one number could be the difference between scaling profitably and bleeding cash. No fluff, just the math. #AmazonPPC #ROAS #ReturnRate #ACOS #AmazonSellers #PerformanceMarketing #Ecommerce #PaidAds #FBA #AmazonAdvertising #MarketingPodcast #FexingoBusiness #BusinessPodcast #SellerMetrics #AdSpend #Profitability #AmazonBrandAnalytics #CostOfSale Keep every episode free: buymeacoffee.com/fexingo