The Anatomy of a Top-Tier Influencer Collab

An episode of the Female Founder World podcast titled "The Anatomy of a Top-Tier Influencer Collab" was published on December 6, 2021 and runs 27 minutes.

December 6, 2021 ·27m · Female Founder World

0:00 / 0:00

Summary

Jordan Rondel started out baking and decorating beautiful cakes in Auckland, New Zealand. Now, she lives in LA selling cool-as-hell DIY cake kits through her online store and national retailers alongside her sister (and business partner). Jordan’s growing her business through collaborations with influencers and likeminded brands, and breaks down the different ways she structures her partnerships in this ep. She’s also heavily focused on ~aesthetics~ and ~content~, and shares her thoughts on why her business isn’t a food biz, it’s a media business. The Caker certainly stands out in a category filled with Betty Crocker wannabes, and it’s because Jordan didn’t look to the food category when dreaming up her brand identity — she connected disparate fields like fashion and beauty to bring something all-new to life. Enjoy the ep, it’s a fun one <3. LINKS: Say hi to Jasmine on IG https://www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG https://www.instagram.com/femalefounderworld/ Connect with Jordan and The Caker https://www.instagram.com/thecaker Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

Jordan Rondel started out baking and decorating beautiful cakes in Auckland, New Zealand. Now, she lives in LA selling cool-as-hell DIY cake kits through her online store and national retailers alongside her sister (and business partner). Jordan’s growing her business through collaborations with influencers and likeminded brands, and breaks down the different ways she structures her partnerships in this ep. She’s also heavily focused on ~aesthetics~ and ~content~, and shares her thoughts on why her business isn’t a food biz, it’s a media business. The Caker certainly stands out in a category filled with Betty Crocker wannabes, and it’s because Jordan didn’t look to the food category when dreaming up her brand identity — she connected disparate fields like fashion and beauty to bring something all-new to life. Enjoy the ep, it’s a fun one <3. LINKS: Say hi to Jasmine on IG https://www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG https://www.instagram.com/femalefounderworld/ Connect with Jordan and The Caker https://www.instagram.com/thecaker Learn more about your ad choices. Visit megaphone.fm/adchoices

Share this episode

Similar Episodes

259. Overcoming Body Insecurity: Healing Shame & Reclaiming Confidence in Your God-Given Body

Apr 6, 2026 ·26m

192 - Are You Chasing Time or Money? with Scott Wilson, Part 1

Apr 5, 2026 ·30m

258. To Shave, Wax...or Nothing?

Mar 30, 2026 ·15m

257. The Healing Power of Oxytocin with Carly Bayless

Mar 23, 2026 ·45m

256. Help Your Husband Learn What Brings You Pleasure

Mar 9, 2026 ·19m

255. Making Sexual Communication More Comfortable

Mar 2, 2026 ·21m

Similar Podcasts

The Real Capitalist Podcast Courteney Real Entrepreneurship will change the world. We are inspiring the world by sharing unique stories to empower and equip more people to build powerful companies.Each week we interview a female founder or venture capitalist with tangible advice to help bring your goals to the next level. The Real Capitalist Podcast hosted by Courteney Real To stay in touch with all things real you can check-out riseher.co/podcast or follow us on social media @rise.herIf you love the podcast please share it with your girl gang or write us a review! World Menopause Day Joanna Aunon Women over the age of 50 is the fastest growing working demographic in the UK, however many companies will not have considered the impact of menopause in the workplace. This podcast features Joanna Aunon, Director at WiHTL and Diversity in Retail, as she explores the topic of the impact of menopause at work with her guest, Lauren Chiren, CEO and founder of 'Women of a Certain Stage' for how employers and organisations can increase their awareness of menopause and women's health and wellbeing and create inclusive environments to attract and support female talent. Elaine's Kitchen Table | Create Better Family, Health, Business, Self Elaine Tan Comeau: Business Woman, Entrepreneur, Founder of Easy Daysies Are you a busy mom or entrepreneur? Take a deep breath and create a better life for you and your family!Elaine Tan Comeau, founder of Easy Daysies (www.easydaysies.com a favorite winning pitch on Dragons' Den, Canada's Shark Tank), mom of 3, wife, foodie, stroke survivor, former school school teacher, author & speaker, and Mompreneur of the Year in Canada, talks to you about Creating Better family, health, mental health, business and self, all straight from the kitchen table - where it started for her and where it can start for you!This season’s guests include Greg McKeown (author of runaway bestseller Essentialism), Erica Ehm (pioneering MuchMusic VJ), Tonia Jahshan (W100 #1 Canadian female entrepreneur), Ann Douglas (CBC Radio parenting expert/columnist), Dr Vanessa Lapointe (registered psychologist and parenting expert), Tara Teng (Miss World 2012), Brian Dixon (author of Start With Your People) and more! I am so happy to have you join me! HealthyisHot Healthy is Hot Healthy is Hot is a popular website destination, social platform, app, and podcast. It’s a community for everyone wanting to be their best selves; we aren't perfect, we aren't know-it-alls and we definitely like the occasional glass of vino. We are real, raw, sassy, and ready to shake things up in a safe, supportive space.This season on the Healthy is Hot Podcast, get ready to meet some bad*ss female entrepreneurs in the Health and Wellness sector. These women not only share their tips and advice on how we can live our best lives, but also take us through their journeys - getting REAL about the ups and downs of running a business as a woman in the industry.Tune in as host Chloe Wilde, Health and Life Coach, one of Canada’s top TV personalities, and the Founder of Healthy is Hot, takes a deep dive into all things Health and Wellness with some of the most inspiring women in the game.Whether you’re an upcoming Health and Wellness entrepreneur, or someone looking to up their wellness ga

URL copied to clipboard!