The Anti-Hype Beauty Episode: Good Housekeeping's April Franzino on Testing, Trust, and Aging Well Core Promise to the Listener

The Anti-Hype Beauty Episode: Good Housekeeping's April Franzino on Testing, Trust, and the Aging Well Core Promise to the Listener The Not Old Better Show Good Housekeeping Good Better Best Interview Series Beauty advice has moved from the department store counter to the magazine page to the endless scroll. That shift matters, especially for adults 60+. Today, consumers are trying to make sense of sunscreens, retinol, dark spot correctors, fragrance, skin-tightening products, "anti-aging" claims, and social media recommendations that often sound more certain than the evidence allows. On this episode of The Not Old Better Show, I speak with April Franzino, Senior Beauty and Style Director at Good Housekeeping, Woman's Day, and Prevention. April brings the perspective of a journalist, editor, product tester, and consumer guide. We talk about the Good Housekeeping Beauty Awards, the role of Beauty Lab testing, why sunscreen remains central to skin care, and how readers can separate practical guidance from polished salesmanship. For me, the larger question is trust. Who has earned it? What has been tested? What should we question before spending money? Experience matters. Longevity matters. And in beauty, as in health journalism, confidence should never outrun evidence. 🎙️🧴✨ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-not-old-better-show/id1085682174