The Anti-Influencer Content Strategy That Actually Converts with Dave POW Tabain

In this episode of the Fitness Education Online Podcast, Bex sits down with Dave POW Tabain - three-time world kettlebell champion, coach, and mentor - to talk about building a coaching business that actually feels aligned. Dave shares his journey from running a kettlebell gym out of a backyard shed to creating multiple successful businesses, and why burnout, identity shifts, and starting again were never failures - but part of the process. The conversation then shifts into Dave’s simple B-roll content strategy - a way for personal trainers and coaches to grow their online presence without talking to camera, performing for the algorithm, or constantly selling. Instead, it’s about letting your life and your real coaching conversations do the work. Dave breaks down how just a handful of short reels can lead to real outcomes - new clients, paid programs, partnerships, and opportunities - without chasing virality or perfection. If you’re a PT or coach who feels stuck with content, hates “salesy” Instagram tactics, or wants a more sustainable way to show up online, this episode will completely change how you think about content. Connect with Dave: @davepowtabain Check out this weeks special! Online Essentials: Start training clients online Registered with AUSactive for 10CPDs https://fitnesscecs.com/online-essentials-email