The Apple Cart: S1, E4: How to Build a Comfy Business That Works for You

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.Timestamps01:44 – 04:02: Why creatives struggle to price and sell their services04:33 – 07:37: Why Laura uses Voxer for client calls08:45 – 10:52: Why traditional employment doesn’t work for everyone12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook16:20 – 18:58: Why you don’t have to strive for a six-figure business21:43 – 25:53 Laura’s business model28:28 - 29:36: How business owners can be more creativeUseful LinksVisit Laura's websiteSign up for Laura's newsletterThe Apple Cart interview with Kristina AdamsBuy Laura’s book, The Comfy Business PlaybookWalkie-talkie smartphone app: VoxerProductivity tool: NotionBusiness and marketing conference: AtomiconOnline business strategist: Elizabeth (Lizzy) GoddardService: Podcast content repurposing