The Apple Cart

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Pollie Rafferty.Pollie is known globally as the Speakers Storyteller, she is a neurodiverse entrepreneur, best-selling author, storyteller, international speaker, and founder of Change the Script.Pollie discovered performance storytelling in 2004. Whilst she was overcoming crippling anxiety, she performed regularly and ran her own storytelling circle. As a lifelong learner Pollie noticed a difference with speakers that really inspired, informed and interested her, these were the storytellers! Since then Pollie has spent years researching storytelling and Narratology. Pollie is a trained youth worker, has a diploma in narrative therapy and a psychology Cert HE Pollie has used her unique perspective to create Change the script and the STAR storytelling system, teaching female speakers and women in business how to harness the power of storytelling. Pollie explains narrative therapy, how we can reframe the stories we tell ourselves so we can feel more positive and make changes, and how societies have used stories as lessons for thousands of years.She also describes the process of working with her, how to find your stories and how they fit in with your overall marketing. Plus she talks about being part of a collaborative book.Timestamps02:02 - 08:20: Pollie’s past experiences08:42 - 14:07: The power of stories14:36 - 15:37: The process of working with Pollie15:44 - 16:01: How stories fit in with your marketing16:05 - 25:36: What is narrative therapy?26:18 - 29:46: Tips for finding your stories29:53 - 33:32: About Pollie’s books33:39 - 33:52- How to be more creativeUseful LinksVisit Pollie’s websiteConnect with Pollie on LinkedIn Follow Pollie on InstagramLike Pollie’s Facebook pagePodcasting community: The PodRoomNational Youth Association

and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan.Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.Timestamps02:15 - 05:54: Louise’s background and how she became self-employed06:57 – 09:00: How to build the network you want on LinkedIn09:35 - 11:08: The benefits of posting regularly on LinkedIn11:29- 13:25: Why your ideal customer is probably on LinkedIn14:13 - 17:59: Why a strong network is made up of past colleagues and current connections18:18 – 21:37: Louise’s experience of writing her book22:49 – 26:18: The COPE methodology for content creation27:01 - 33:11: Why video podcasts don’t always work40:09 -42:15: How to be more creativeUseful LinksVisit Louise’s websiteConnect with Louise on LinkedInSubscribe to Louise’s YouTube channelBuy Louise’s bookFind out more about Louise’s conferenceVisual Communications Specialist: Gina SmithAuthor and Publisher: Alison JonesPodcast and video editing software: DescriptPodcast and video editing software: RiversideAI tool: ClaudeGraphic designer: Jill PryorAuthor and marketing expert: Amy PorterfieldVideo growth expert: Justin Brown: https://primalvideo.com/Business coach: Jerry PotterAuthor and marketing expert: Mike Stelzner

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jason Willis-Lee.Jason Willis-Lee is a medical communications specialist with 26 years’ connecting patients, clinicians and researchers through clear, compassionate scientific communication. He translates Spanish and French medical reports into accessible English and has built an engaged professional community through his niche podcast Freelancer Training on How to Find Direct Clients, where he helps freelance translators transition from low-paying agency work to premium direct relationships. His approach focuses on premium pricing strategies, B2B relationship development, and helping freelancers escape the "race to the bottom" by targeting specialized pharmaceutical markets rather than merely competing on price.Timestamps01:37 – 03:00: How Jason got into translation03:04 – 03:17: What is linguistic validation?03:24 - 03:52: How Jason stays up to date with the medical field09:26 – 15:36: Using AI in medicine16:16 - 19:02: The process of writing a book19:51 - 21:27: Why small businesses need to stand out in the market21:58 – 25:20: The challenges of having a sustainable business26:12 - 29:59: Why business owners should attend conferences30:19 - 35:50: Life as an expat business owner38:26 – 41:17: How to be more creativeUseful LinksVisit Jason’s translation websiteVisit Jason’s website for translation business ownersConnect with Jason on LinkedIn: https://www.linkedin.com/in/entrepreneurialtranslator/Buy Jason’s bookFollow Jason on InstagramFollow Jason on XLike Jason on FacebookFollow Jason on TikTokListen to Jason’s podcastBusiness coach: Tony RobbinsAuthor: Ryan LevesqueMarketing conference: AtomiconInterview with Susanna ReayInternational Society for Quality of Life Research: ISOQOLInternational Society for Pharmaceutical Pharmacoeconomic Outcomes: ISPORMarketing conference: Atomicon: https://atomic.site/atomicon/ AI tool: ClaudeAI tool: MindStudioInterview with Susanna Reay: https://gudrunlauret.com/podcast-better-business-sparkle/

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alice Blackwell.Alice Blackwell is a group facilitator, online producer and workshop designer. She support individuals and groups to reach their full potential through the design, production and facilitation of tailored participatory workshops, both online and in person.She has a passion for crafting unforgettable experiences, and specialises in designing and producing online events that empower group facilitators to shine.Her expertise spans the realms of design, technical production, facilitation and event organisation, ensuring that every event is seamless and impactful.Alice shares her background studying languages, how she became a facilitator and how losing her job got her to where she is today.She explains her favourite parts of her work, how to make the most of business events without getting overwhelmed, and the importance of talking about our values.Timestamps02:00 – 08:35: How Alice got to where she is today08:55 – 10:55: How Alice put a positive spin on redundancy15:05 – 17:39: What Alice enjoys about being an event facilitator18:27 - 22:47: Supporting LGBT groups in challenging times24:23 – 26:04: Why business owners should attend virtual summits27:23 - 30:38: Why it’s better just to go with the flow32:11 - 34:20: Coin collecting as a hobby38:56 - 40:30: Why we should talk about our values more41:39 - 43:43: How to be more creativeUseful LinksVisit Alice's websiteConnect with Alice on LinkedIn

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Franklin.Mark shares talk about how to overcome the four fears of business ownership to grow, succeed and be happier and more fulfilled.He explains how he became the Four Fears guy, how he wrote his book, why he recommends having a coach and what he loves about attending business conferences.Mark also talks about the problems with negative self-talk, why we all struggle to believe in ourselves and how to manage that uncertainty, and how to take the next step to growth even when you don't feel like you can.Timestamps01:54 – 04:57: Mark’s previous experience06:26 - 10:10: The dangers of negative self-talk11:04- 13:21: Why business owners feel unsuccessful14:27 - 17:30 What to do when you don’t feel ready to take the next step17:52 – 20:00 Why Mark’s book is interactive20:20 – 21:55: The writing process22:44 – 24:18: The benefits of having a coach26:57 - 28:41: Why it’s good to be part of a business community32:42 - 33:36: How to be more creativeUseful LinksMark’s websiteConnect with Mark on LinkedInBuy a copy of Mark’s bookInterview with Susanna ReayMarketing conference: You Are The Media Creator DayMarketing conference: Atomicon

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.Timestamps05:32 - 09:54: How Vicky became a microbook magician11:15 - 12:05: Why people write books12:42 - 15:24: What a book can do for your business15:52 - 16:51: How ideas evolve over time17:32 - 21:22: What if you don’t know what your book will be about?21:56 - 23:39: Why Vicky picked the name Moxie Books25:44 – 29:02: Favourite projects30:03 - 35:24: Why Vicky has so many hobbies37:53 - 42:18: When AI isn’t helpful42:54 - 45:56: How to be more creativeUseful LinksVisit Vicky's websiteFollow Vicky on InstagramConnect with Vicky on LinkedInThe Apple Cart interview with Janine CoombesThe Apple Cart interview with Tim LewisBook: Janine Coombes: The Easy YesBook writing course: MicroBook MagicBook: Vicky Quinn Fraser: How the Hell do You Write a Book?Book: Kenda Macdonald: Hack the Buyer BrainService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them. She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.Timestamps01:00 - 07:58: Karaoke and songs about branding08:23 - 17:19: Why Christine recommends business conferences23:33 - 28:54: How Christine got into digital marketing29:21 - 33:39: Why you should care about your personal brand37:40 - 44:01: Christine’s take on personal branding44:37 - 49:54: You’re not for everyone, and that’s ok52:34 - 55:03: How to be more creativeUseful LinksVisit Christine's websiteChristine’s business event: Higher VoltageConnect with Christine on LinkedInFollow Christine on InstagramLike Christine on FacebookListen to Christine's podcastSubscribe to Christine's YouTube ChannelThe NotWorkers networking eventsMembership: The HoLTBusiness conference: You are the Media Creator DayMarketing conference: AtomiconMarketing conference: Social Media Marketing WorldMarketing conference: INBOUNDThe Apple Cart interview with Laura PearmanAuthor: Malcolm GladwellAuthor: Guy KawasakiThe Apple Cart interview with Susanna ReayService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years. As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.Timestamps01:42 - 03:44: How Tracy got started in graphic design07:34 - 14:07: Why sustainability in business is important20:20 – 24:50: Tracy's experiences as a volunteer25:00 - 26:31: How Tracy adopted her first Guinea pigs31:30 - 33:57: The unexpected benefits of volunteering34:35 - 38:04: Why business owners should attend networking events 40:26 - 44:40: Fun projects and ideal clients45:21 - 47:42: How to be more creativeUseful Links Visit Tracy's websiteLike Purplelily Design on Facebook Connect with Tracy on LinkedInFollow Purplelily Design on Instagram The Apple Cart: interivew with Susanna ReayUnited Nations Sustainable Development GoalsB-Corp certificationTriple bottom lineCreatives against fossil fuels group: Clean Creatives Creative action group: https://www.creativesforclimate.co/Book: Mike Berners-Lee: A Climate of TruthMarwell Zoo https://www.marwell.org.uk/Online networking group: ONLEOnline networking group: The Creative CollectiveService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.Described by her clients as a soothing balm and a magician, Louise’s experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done. Louise shares her journey as an employee and a VA and explains how she got to where she is today. She explains how she helps her clients and why the Make it Happen Club isn’t like a typical membership.She and Gudrun discuss ideas about productivity, where people go wrong and why we need to reframe our approach to it. They discuss ways to be more productive, and agree that what’s most important is your mindset, rather than a quick hack.Timestamps·      01:28 - 05:01: How Louise got to where she is today    06:21 – 10:31: How Louise helps her clients12:11 - 13:56: The benefits of a quiet space 15:22 - 17:46: Where people go wrong with productivity19:48 - 21:56: How Louise reframes productivity22:51 - 25:07: Why your mindset is more important than a quick hack29:12 - 30:57: Louise’s approach to business networking35:00 – 36:30: Exploring creativity through pottery36:36 - 39:10: How to be more creativeUseful LinksVisit Louise’s websiteConnect with Louise on LinkedIn10 Powerful Pauses for Productivity and ProgressUnfrazzle podcastBook: David Cain: How to Get Things Done When You Have Trouble Getting Things DoneBook: David Allen: Getting Things DoneOnline business strategist: Lizzy GoddardOnline networking group: ONLEService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. She’s also a professional public speaker and has her first published book coming out soon.Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.Timestamps02:35 - 06:00: How Fiona got into copywriting12:47 – 15:40: How Fiona became a trainer15:50 - 17:37: The evolution into public speaking17:54 – 20:05: The inspiration for Fiona’s book20:05 - 26:33: Different ways to use LinkedIn27:57 - 34:44: How to make your business more sustainable36:58 – 39:22: Why starting small with sustainability still helps45:14 - 48:17: A story about eyeliner and making a human connection53:49 - 56:45: How to be more creativeUseful LinksVisit Fiona’s websiteConnect with Fiona on LinkedInWeekly newsletter: Thursday BrewConference: Brighton SEOThe UN carbon footprint calculatorBook: Julia Cameron: The Artist's WayService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.Timestamps02:09 - 09:13: How Catherine got into photography09:38 – 11:47: How a remote photoshoot works12:23 – 19:04: Why you should have professional photos taken20:00 - 22:21: How to feel confident on camera24:27 – 28:15: Using props in brand photos33:36: Fun shoots Catherine’s done36:02 - 42:05: Why conferences and networking are a goodbusiness investment44:17 - 46:02: Why you should invest in a business coach46:37 - 48:50: How to be more creativeUseful LinksVisit Catherine's websiteLike Catherine on FacebookConnect with Catherine on LinkedInFollow Catherine on InstagramBrand and marketing coach: Nicole OsbornePhoto app: ShutterPhoto app: ClosMarketing coaches: Andrew and PeteVideo marketing agency: Jammy DigitalApple Cart interview with Janine CoombesMarketing conference: AtomiconMarketing conference: You Are the Media Creator DayService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.Timestamps00:39 – 06:20: How Vit came to start Someli.AI 06:33 – 08:50: Someli.AI’s typical clients 09:38 – 11:50: The benefits of employee advocates12:29 – 15:35: The onboarding process 16:13 - 17:54: The support offered during a free trial 18:40- 21:08: Why all businesses need to embrace content marketing21:40 - 24:12: Why you need to be consistent and relevant in your marketing24:38 - 28:38: The future of AI28:56 - 30:45: How to be more creativeUseful LinksVisit Vit's websiteConnect with Vit on LinkedInService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects. Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative. Timestamps01:22 - 03:08: How Alex got into videography03:16 – 04:17: How the name Vavavoom came about04:34- 07:46: The experience of starting a business straight after uni08:08 - 12:00: Alex’s advice for budding videographers 12:26 - 14:45: Some of Alex’s favourite projects15:19 - 19:21: Why businesses need to use video in marketing 19:52 - 22:02: Ways to work with Alex 22:26 - 25:22: How Alex helps her clients feel comfortable on video27:20 - 31:05: The inspiration for parody Christmas songs31:29 – 33:00: Why Alex attends networking events33:58 - 36:07: How to be more creativeUseful LinksVisit Alex's websiteConnect with Alex on LinkedInLike VaVaVoom Videos on FacebookFollow VaVaVoom Videos on InstagramSubscribe to the VaVaVoom Videos YouTube channelService: podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.Timestamps00:41– 01:37: About the Lucky Lark brand01:38 - 03:22: How Evelyn started her business03:56 - 05:32: What it’s like having a business mentor06:00 – 07:15: Advice on how to start a creative business07:40 - 09:10: How Evelyn got into copywriting09:24 - 11:26: Why Evelyn niched into wellbeing13:59-15:05: How to juggle two jobs15:46 - 16:43: The Benefits of Business Networking18:10 – 20:15: The kinds of projects Evelyn enjoys22:17 - 23:16: How to be more creativeUseful LinksNetworking group: The Creative CollectiveCourses and mentoring: Songwriters InternationalService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.Timestamps      01:16 – 05:52: How Jodie started The Business Allotment06:35 - 07:08: Why the shed is a place for people to belong   07:24 - 11:27: How Jodie got into the business of ideas      12:43 - 14:33: How Jodie describes what she does      15:03 - 16:21: What Jodie would do if she wasn’t running her business      16:41 -19:18: The benefits of business networking  19:34 - 25:20: Being an author and public speaker     25:42– 31:38: Why you should do things differently in business   32:23 - 37:01: How to be more creative in businessUseful LinksVisit Jodie's website20 days, 100 ideas free courseThe Tool shed free membershipBuy Jodie's bookNetworking group: The Creative CollectiveConnect with Jodie on LinkedInService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Nick Field.Nick is an actor, a voiceover artist, a presenter, and a comedian from London. He's been hosting a music show on Essex radio station Phoenix FM since 2007. He moved into voiceovers and acting work in the mid 2010s, voicing over 500 online commercials and information videos. He’s been in six feature films on Amazon Prime, worked with the BBC, ITV and Channel 4, and made his stand-up comedy debut in 2023. He’s also been a magazine columnist and event speaker and host.As well as sharing his journey into the worlds of voiceover, acting, presenting and comedy, Nick generously gives his advice on how others can do the same thing.He talks about why a regional accent can be an advantage, the importance of community and how to find work. Gudrun asks Nick how people can be more creative, and they talk about why your biggest asset is being yourself.Timestamps01:59- 04:44: How Nick became a radio presenter04:52 - 08:45: Moving into voiceover work10:35 - 15:32: How Nick became an actor16:14 – 18:25 Advice for becoming a voiceover artist18:32 – 19:50: Getting into acting19:58 – 22:26: Accidentally becoming a stand-up comedian23:01 – 25:50: Does a regional accent matter these days?26:28 -32:02: Nick’s comedy style32:22- 35:31: How to be more creativeUseful LinksVisit Nick's websiteConnect with Nick on LinkedInLike Nick Field Media on FacebookFollow Nick on XFollow Nick on InstagramVO training provider: Gravy for the BrainTV announcer and VO coach: Gary TerzzaTV actors' network: Act on ThisComedy gig app: Gig GagCreative community: The Creative CollectiveService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jenny Fox to talk about how to always be yourself in business. Jenny is the creative director and brand strategist of Studio Bifrost, a creative collective based in Nottingham. She has over two decades of experience with everyone from startups to global brands, as well as her network of trusted colleagues. She also helps purpose-led organisations reach more people and increase their positive impact on the world through expertly crafted branding and marketing materials.Jenny and Gudrun talk about their experiences of business networking, both in-person and online, and how to find the right groups for you. Jenny explains how she got started in self-employment and how she’s evolved into what she does today.Gudrun and Jenny explore running a business with ADHD, chronic health issues or a busy personal life, and how to strike the right balance. They also discuss how to be more creative, and why the pursuit of perfection isn’t the way to do it. Timestamps      02:43-05:31: The Benefits of Business Networking Groups18:00 – 28:23: How Jenny Started Studio Bifrost29:53 - 40:07: Running a Business with ADHD 45:23- 50:54: How to be More CreativeUseful LinksJenny's websiteConnect with Jenny on LinkedInIn-person networking group: BNIOnline networking group: ONLEPsychiatry UK (for ADHD diagnoses)Service: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Sverud.Louise is a multilingual business specialist. Originally from Sweden, Louise now lives in Lanzarote, where she supports her international clients, many of whom are in the education field.She holds an MSc in Psychology and is an expert in interpersonal communication and cultural intelligence. She describes herself as “Your Business Mum” - helping busy entrepreneurs grow their business.Louise explains how she helps her clients, how being multilingual helps, and why she likes to meet with her clients face to face. She also shares her journey from Sweden to Lanzarote.Louise has a fabulous Instagram feed, and shares her top tips on how to be creative and confident with it for your own business. She also explains why as a small business owner you don't always need to listen to the experts, and how to be brave, confident and confident in business. Timestamps01:15 – 04:05: How Louise ended up running her business in The Canaries04:16 – 06:50: The support Louise provides to her clients12:49 – 16:49: Using Instagram when you’re a service-based business19:05 –20:48: Why you shouldn’t always listen to the experts24:22 –26:14: A simple trick Louise uses to stand out27:18 – 30:20: How to be brave and try new thingsUseful LinksVisit Louise’s websiteFollow Louise on InstagramConnect with Louise on LinkedInVisual design platform: CanvaService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Rod McMillan.Rod is a professional Non-Exec Director, investor, business development and performance improvement specialist. He is experienced in helping business owners and leaders with strategy, people, organisation structure, finance and commercial problem resolution.Rod believes that business success is always about strategy, finance and people. He’s an active supporter of Hope for Children and a qualified analyst using The Predictive Index for psychometric personality profiling and cognitive testing.Rod explains why you should ask for help with your business, and why doing so will make you a stronger leader. He and Gudrun discuss the benefits of working in person in an office environment, and how you can be more creative in your approach to business.Timestamps03:00 – 05:45: Why you should ask for help with your business before it’s too late09:11 – 11:42: How Rod’s experiences with a business mentor inspired him to do the same19:30 – 22:30: How mentors and business owners in need of help find each other28:35 – 31:15: Why business owners should attend conferences31:55 – 35:13: Why you need in-person office experience to be a better leader36:00 - 42:25: How to be more creative with your approach to businessUseful LinksConnect with Rod on LinkedInRod’s chosen charity: Hope for ChildrenSelf-perception test: Motivational MapsPersonality assessment tool: DiSC®Personality assessment tool: i3Gretchen Rubin The Four TendenciesBook: Jim Collins: Good to GreatPersonality assessment tool: Predictive IndexService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten. Club members delve into social history and hone their writing skills to share those stories.Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.Timestamps01:31 – 03:35: Natalie’s interest in genealogy04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach08:04 – 09:06 Finding women’s voices in history10:03 – 10:24: How genealogy can be a creative hobby15:55 – 17:30: How entrepreneurs are more creative than they realise18:50 – 23:00: Why business owners should go to conferences and events24:03 – 25:24: Why you should consider industry-specific events27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history30:02 – 32:07 Natalie’s advice to business owners lacking creativityUseful LinksGenealogy StoriesThe Curious Descendants ClubThe Society for GenealogistsConnect with Natalie on LinkedInBusiness conference: AtomiconThe Apple Cart interview with Laura PearmanGenealogy conference: RootsTechService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tim Lewis.Tim is an author, sometime travel YouTuber and the host of two podcasts: Book Chat Live and Oh No, Not Another Live Show, where he and his co-host Christelle Lerryn speak to guests from all walks of life. Despite never mastering learning how to sell books using social media, Tim has acquired a huge array of important connections from those platforms. He’s also well-known on the international conference circuit, and loves to share his experiences and knowledge with everyone he meets.Tim tells Gudrun why business owners should try live video, and shares his top tools to do so. He also talks through the benefits of having a podcast and what that can do for your business. He also explains how attending conferences can lead to business growth, why you should consider writing a book, and how to leverage it to make money.Timestamps02:25 – 04:48: What Tim likes about the live video format for content 08:20 – 12:24: The tech you need to get started with video creation13:30 – 15:54: Why Tim goes to lot of business conferences17:30 - 22:20: The conferences Tim recommends24:04 – 31:14: Why Tim recommends writing a business book35:00 - 37:17: Using a podcast strategicallyUseful LinksVisit Tim's websiteTim's YouTube travel channel: Tim Lewis TCFBook Chat LiveConnect with Tim on LinkedInCalendar booking tool: TidyCalLive streaming tool: StreamYardVideo recording and live streaming: OBS StudioLive streaming (Mac only): ECammVideo and audio editor: DaVinci ResolveAudio editing tool: AudacityEditing keyboard: DaVinci Resolve Speed EditorBusiness conference: Social Media Marketing WorldBusiness conference: AtomiconBusiness conference: Podcast MovementBusiness conference: PodfestBusiness conference: You Are the Media Creator DayBusiness conference: Newcastle Startup WeekBusiness conference: Creator DayBusiness conference: TubeFestBusiness conference: MarketEd.LiveBusiness conference: Adventures in MarketingSpeaker and author: Mark SchaeferSpeaker and author: Jay BaerPersonal finance guidance: MeaningfulMoneyAuthor and entrepreneur: Pat FlynnService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a very prolific world traveller.Gudrun and Steve talk about how you can be disruptive in business, especially with your marketing, and why business owners are scared of the thought of giving it a go.They also talk about how to communicate your value and the pros and cons of using AI in marketing and business, as well as why it might just be part of a natural evolution of how we do research.Timestamps00:45 – 02:54: What an MSP is, and why your small business might need one03:54 – 08:18: How businesses in traditional sectors can use marketing to stand out08:57 – 11:57: Why business owners are afraid to be disruptive13:45 – 18:36: How to communicate your value21:59 – 24:15: Being creative with video24:57 – 29:14: The power of collaborative thinking31:01 – 35:52: The pros and cons of AI in marketing36:20 – 38:01: Stephen’s health journeyUseful LinksConnect with Stephen on LinkedInListen to Red Dress by The SugababesService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Lenka Koppova.Lenka is a Marketing Therapist for coaches and health & wellbeing professionals. She helps them to create businesses that enable them to live their dream lives.She helps them to use digital marketing strategically so they can grow their business (without feeling overwhelmed) in a way that sustains their business long-term.She’s on a mission to help them bring more fun and joy into their marketing to be able to create a thriving business that fulfils all their dreams!In this episode, Lenka shares her story of moving from The Czech Republic to the UK and back again, how she balances her business and her life in a way that works for her, and what it looks like in practice when you put both of those first. Lenka also shares her thoughts on how business owners can be more disruptive and where to start and she and Gudrun discuss their differing approaches to social media but why they both agree that you need to follow a wide variety of people.Timestamps0:33 – 03:16: How Lenka does things differently05:18 –08:57: Lenka’s experience of becoming self-employed09:22 – 11:45: What putting your life first looks like in reality12:04 - 14:46: Advice for people wanting to be disruptive in life or business18:11 – 20:20: Why you need a variety of people to follow on social media23:01 – 31:00 Why I decided to leave Newcastle and move to rural France38:03 – 40:47: How Lenka takes her cat in her camper vanUseful LinksConnect with Lenka on LinkedInFollow Lenka’s adventures on InstagramListen to Lenka’s podcast: Into Your LifeSuccess, wellbeing and resilience coach: Dave AlgeoAuthor and entrepreneur: Tim FerrissService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers. Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.Timestamps00:45 – 02:20: What Susanna means by creative solutions03:00 – 05:44: How Susanna came up with her particular business model07:44 – 10:03: Why you need to listen to your peers and ask for help11:37 – 16:47: Why you need to be discerning when looking for a business coach19:45: 24:30: The importance of positioning27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in businessUseful LinksVisit Susanna's websiteConnect with Susanna on LinkedInResource: Free Expert Business AssessmentInteractive workspace: Miro boardService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics. Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!Timestamps04:49- 06:01: What is an analytics geek06:11 – 08:59: How Amanda niched into analytics09:55 – 11:49: The benefits of business coaching14:57 – 18:30: Amanda’s experiences with live video shows19:51 – 22:39: Novelty advent calendars24:26 – 27:58: Why business owners should go to conferences32:38 – 34:47: Amanda’s creative hobbiesUseful LinksVisit Amanda’s websiteSubscribe to Amanda's channel: That Analytics ShowBusiness conference: AtomiconBusiness conference: MarketEd.LiveCoaching and mastermind programme: Atomic RebelsBusiness coach: Mike ColeSelf-perception profile: Motivational MapsBusiness conference: Social Media Marketing WorldService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.Timestamps01:44 – 04:02: Why creatives struggle to price and sell their services04:33 – 07:37: Why Laura uses Voxer for client calls08:45 – 10:52: Why traditional employment doesn’t work for everyone12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook16:20 – 18:58: Why you don’t have to strive for a six-figure business21:43 – 25:53 Laura’s business model28:28 - 29:36: How business owners can be more creativeUseful LinksVisit Laura's websiteSign up for Laura's newsletterThe Apple Cart interview with Kristina AdamsBuy Laura’s book, The Comfy Business PlaybookWalkie-talkie smartphone app: VoxerProductivity tool: NotionBusiness and marketing conference: AtomiconOnline business strategist: Elizabeth (Lizzy) GoddardService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer. When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.Kristina talks extensively about her experiences as an author and non-fiction writer, explaining how and why she decided to self-publish her work, and where she gets her ideas.She and Gudrun also talk about content marketing, how to do it better and how to use it as a creative outlet. They also both discuss openly and honestly about the challenges of running a business while living with a chronic health condition.Kristina also shares her thoughts on how to explore your own creativity and the different ways to do so.Timestamps03:32 – 05:15: Where Kristina gets her ideas from05:29 – 10:37: Why consistency is important for your characters13:19 – 15:20: Kristina’s non-fiction writing, and why she stopped doing it15:28 – 18:50: Kristina’s experiences of self-publishing24:16 - 25:23: Experimenting with content marketing as a way of being creative26:05 - 29:04: Why you should share behind the scenes content35:01 – 37:50: Running a business with a chronic health condition46:11 – 48:35: Kristina’s advice on how to start exploring your own creativity50:06 - 52:49: Physical exercise for stress relief56:56 - 59:09: The different ways you can be creativeUseful LinksFind Kristina’s books onlineKristina’s non-fiction blogKristina’s content marketing servicesConnect with Kristina on LinkedInThe Apple Cart interview with Laura PearmanService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Pearman.Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact.She achieves this with blend of strategic insight and creative vision and has a commitment to authenticity and excellence.This is a wide-ranging and candid chat between two old friends. Gudrun and Laura discuss their own experiences of growing up in the north east of England, the changes in the music and arts and the potential for change.They discuss the impact of AI on creativity and how artists should harness it. They explore how the boundaries of imagination might change and how we can all be more creative. Timestamps06:43 - 07:38: How political upheaval leads to periods of intense creativity07:40 – 09:50: The future of the local music scene14:50 - :16:43: Opportunities for young musicians17:05 –21:30 The impact of AI on artistic endeavours23:25 – 21:11: Will AI bring about the end of social media?35:40 – 40:25: Everybody is creative41:27 – 44:26: Different ways to explore your creativity46:00 - 47:33: Humans are inherently creativeUseful LinksVisit Laura's websiteFind Laura on FacebookConnect with Laura on LinkedInLike Laura's Instagram profileSubscribe to Laura's YouTube channelDigital radio station: BBC 6MusicService: Podcast content repurposing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.In this episode, Gudrun asks Janine to share her unique approach to marketing herself, how it helps her to stand out and how stepping out of her comfort zone has led to her speaking on conference stages.Janine explains the inspiration that led her to writing her first book, “The Easy Yes” why she chose the micro book format and how this leads onto the potential for more books later on. Finally, she shares her advice for any business owners who want to be more creative. Timestamps01:35 – 06:04: The Secret Marketing Show08:53 – 09:36: How Janine’s approach to marketing helps her to stand out10:00 – 11:06: Why business owners need to be brave11:35 – 14:30: The business benefits of attending conferences18:33 – 21:05: What speaking on stages has done for Janine’s business23:22 – 26:29: Janine’s new book, “The Easy Yes”26:43 – 28:52: Why she chose the micro book model31:14 – 33:38: Janine’s advice to people who want to get more creativeUseful LinksVisit Janine’s websiteConnect with Janine on LinkedInGet on the waitlist for Janine’s new bookBusiness and marketing conference: AtomiconBusiness and marketing conference: You Are The Media: Creator DayBusiness and marketing conference: MarketEd LiveVisibility Coach: Fifi MasonHost of MarketEd.Live and marketing consultant: BizPaulHost of Creator Day and founder of You Are The Media: Mark MastersDigital Marketing ROI & Analytics Mentor: Amanda WebbSpeaking trainer and consultant: Simon RaybouldService: Podcast content repurposing

In this short intro, host of The Apple Cart, Gudrun Lauret, explains what you can expect from the show.Find out more about Gudrun on her website or connect with her on LinkedIn.