The Apple Cart: S2, E2: How to be Disruptive and Stand out With Your Marketing

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a very prolific world traveller.Gudrun and Steve talk about how you can be disruptive in business, especially with your marketing, and why business owners are scared of the thought of giving it a go.They also talk about how to communicate your value and the pros and cons of using AI in marketing and business, as well as why it might just be part of a natural evolution of how we do research.Timestamps00:45 – 02:54: What an MSP is, and why your small business might need one03:54 – 08:18: How businesses in traditional sectors can use marketing to stand out08:57 – 11:57: Why business owners are afraid to be disruptive13:45 – 18:36: How to communicate your value21:59 – 24:15: Being creative with video24:57 – 29:14: The power of collaborative thinking31:01 – 35:52: The pros and cons of AI in marketing36:20 – 38:01: Stephen’s health journeyUseful LinksConnect with Stephen on LinkedInListen to Red Dress by The SugababesService: Podcast content repurposing