The Apple Cart: S3, E5: Video Content for Standout Marketing and Better Connections

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects. Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative. Timestamps01:22 - 03:08: How Alex got into videography03:16 – 04:17: How the name Vavavoom came about04:34- 07:46: The experience of starting a business straight after uni08:08 - 12:00: Alex’s advice for budding videographers 12:26 - 14:45: Some of Alex’s favourite projects15:19 - 19:21: Why businesses need to use video in marketing 19:52 - 22:02: Ways to work with Alex 22:26 - 25:22: How Alex helps her clients feel comfortable on video27:20 - 31:05: The inspiration for parody Christmas songs31:29 – 33:00: Why Alex attends networking events33:58 - 36:07: How to be more creativeUseful LinksVisit Alex's websiteConnect with Alex on LinkedInLike VaVaVoom Videos on FacebookFollow VaVaVoom Videos on InstagramSubscribe to the VaVaVoom Videos YouTube channelService: podcast content repurposing