The Apple Cart: S4, E4: How to be a More Sustainable Creative Business episode artwork

EPISODE · Sep 25, 2025 · 51 MIN

The Apple Cart: S4, E4: How to be a More Sustainable Creative Business

from The Apple Cart

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years. As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.Timestamps01:42 - 03:44: How Tracy got started in graphic design07:34 - 14:07: Why sustainability in business is important20:20 – 24:50: Tracy's experiences as a volunteer25:00 - 26:31: How Tracy adopted her first Guinea pigs31:30 - 33:57: The unexpected benefits of volunteering34:35 - 38:04: Why business owners should attend networking events 40:26 - 44:40: Fun projects and ideal clients45:21 - 47:42: How to be more creativeUseful Links Visit Tracy's websiteLike Purplelily Design on Facebook Connect with Tracy on LinkedInFollow Purplelily Design on Instagram The Apple Cart: interivew with Susanna ReayUnited Nations Sustainable Development GoalsB-Corp certificationTriple bottom lineCreatives against fossil fuels group: Clean Creatives Creative action group: https://www.creativesforclimate.co/Book: Mike Berners-Lee: A Climate of TruthMarwell Zoo https://www.marwell.org.uk/Online networking group: ONLEOnline networking group: The Creative CollectiveService: Podcast content repurposing

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The Apple Cart: S4, E4: How to be a More Sustainable Creative Business

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