EPISODE · Apr 2, 2026 · 38 MIN
The Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and Success
from The Apple Cart
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Franklin.Mark shares talk about how to overcome the four fears of business ownership to grow, succeed and be happier and more fulfilled.He explains how he became the Four Fears guy, how he wrote his book, why he recommends having a coach and what he loves about attending business conferences.Mark also talks about the problems with negative self-talk, why we all struggle to believe in ourselves and how to manage that uncertainty, and how to take the next step to growth even when you don't feel like you can.Timestamps01:54 – 04:57: Mark’s previous experience06:26 - 10:10: The dangers of negative self-talk11:04- 13:21: Why business owners feel unsuccessful14:27 - 17:30 What to do when you don’t feel ready to take the next step17:52 – 20:00 Why Mark’s book is interactive20:20 – 21:55: The writing process22:44 – 24:18: The benefits of having a coach26:57 - 28:41: Why it’s good to be part of a business community32:42 - 33:36: How to be more creativeUseful LinksMark’s websiteConnect with Mark on LinkedInBuy a copy of Mark’s bookInterview with Susanna ReayMarketing conference: You Are The Media Creator DayMarketing conference: Atomicon
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The Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and Success
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